Iconic Trident Leads Neptune Brewery into Its Next Chapter

After celebrating a decade in the industry, award-winning Neptune Brewery is marking the start of its next chapter with a refreshed new look.

The Liverpool-based independent brewery has long been known for its trademark trident, making its vegan-friendly beers instantly recognisable in pubs and bars across the country. Since launching in 2015, Neptune has built a strong and dependable reputation in a market that has only grown increasingly saturated when it comes to choice.

This new look reflects that journey, bringing a sharper focus to the brewery’s dedication to creating honest, natural beer for the communities it serves. Cleaner and more confident, the refreshed identity - which spans packaging, website and trade materials - remains rooted in Neptune’s heritage.

A refined trident stays at the heart, honouring the brand’s origins and long-standing commitment to quality brewing, whilst a shift in colour and design signals its place in a modern, evolving industry.

Speaking about the rebrand, co-owner and Head Brewer, Les O’Grady, said: “It wasn’t about chasing trends. We’ve always stood for brewing great beer which respects the traditions of the industry whilst bringing a modern edge, and this change simply reflects that. In 2026, standing at a bar can feel overwhelming, there’s more choice than ever, whether that’s beer styles or eye-catching pump clips.

“We know that when people see the trident, they can rely on a quality Neptune beer - made using natural ingredients and never cutting corners. This new look builds on that trust. We’ve refined what was already there to give customers even more confidence and clarity in their choice. As a family business, we answer to the people who drink our beer, and we want our brand to feel as honest as what’s in the glass.”

The brewery’s core range now adopts a more consistent and streamlined design, while rotational and seasonal brews retain a colourful edge - bringing variety while still sitting comfortably within Neptune’s evolving identity.

The rebrand, launching from June 22, rolls out across:

A new logo and visual identity

Updated packaging, including updated can artwork, pump clips and keg badges

A refreshed website.

Notes to Editors

The new brand will be launched from June 22, with pump clips being updated across phases to trade customers

About Neptune Brewery

Neptune Brewery is an independent, family-run brewery founded in 2015 by Les and Julie O’Grady alongside Geoff Wainwright in Liverpool. Every Neptune beer is naturally conditioned and vegan-friendly.

The brewery is award-winning, with recognition from CAMRA and SIBA, and operates Neptune Beerhouse, its own bar in Maghull serving Neptune beer alongside wine, spirits and soft drinks.

For more information:

jp@neptunebrewery.com

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