IMPOSSIBREW® Expands Award-Winning Range With Triple Hopped IPA and Limited Edition Cask Reserve Amber

IMPOSSIBREW® (www.impossibrew.co.uk) is a team of London-based beer lovers who are harnessing tech to create enhanced craft beers (from £2.49 per 440ml can) that deliver both relaxation and exceptional taste. 

As drinkers continue to look beyond moderation and towards functionality, a new movement is taking shape within the alcohol-free category. According to the latest IMPOSSIBREW® PPS Consumer Survey, over half of drinkers (51%) say they miss the ‘buzz’ when switching to alcohol-free options - not just the taste, and this remains the biggest barrier to moderating alcohol consumption.

IMPOSSIBREW®, the pioneering alcohol-free beer brand redefining social drinking, is continuing to cater to this shift in behaviour with two new launches: the Triple Hopped IPA and Cask Reserve Amber. Both are brewed with the brand’s patent-pending Social Blend™ technology, designed to deliver natural calm without compromising on taste.

A new 2025 consumer study found that 84% confirmed a relaxation effect from IMPOSSIBREW® beers - as science-backed innovation continues to bridge the gap between social ritual and wellbeing, positioning the brand at the forefront of this fast-growing movement.

IMPOSSIBREW® Triple Hopped IPA (0.5% ABV) – Limited Edition (Extended Availability)

Smooth, creamy, and bursting with flavour, the new Triple Hopped IPA has been brewed with three times the hops to deliver IMPOSSIBREW’s ‘booziest’ profile yet. Expect vibrant stone fruits, bold juicy mango, and a hazy bitterness balanced by subtle creamy vanilla undertones. At just up to 12 calories per 100ml, it’s a refreshingly indulgent option for hangover-free enjoyment - originally released as a limited edition, with extended availability due to demand.

IMPOSSIBREW® Cask Reserve Amber (0.5% ABV) – Limited Edition

For those seeking richness and complexity, the new Cask Reserve Amber brings layers of toasted rye, caramel crust, citrus zest and fresh pine. Inspired by reserve whisky, it delivers a smooth, balanced character with a dry finish and refined bitterness. Enhanced with magnesium through Social Blend™ v1.1, this vegan-friendly beer offers depth and relaxation in every sip, with less than 3g sugar. Each release includes ten 440ml cans, available while stocks last.

A Growing Category of Functional Drinks

Rather than simply expanding its range, IMPOSSIBREW® is helping to define a new era in functional alcohol-free drinks. As the category matures, consumers are seeking more than moderation - they want purpose-driven products that contribute to mood and wellbeing.

According to Mintel, 32% of Brits reduced their alcohol intake in the past year, yet 51% say they miss the buzz of drinking. IMPOSSIBREW® directly addresses this gap, with 84% of drinkers reporting relaxation effects and 87.7% reducing their alcohol consumption after discovering the brand.

The IMPOSSIBREW® Core Range

IMPOSSIBREW® Enhanced Lager (0.5% ABV)

Crafted from a premium Japanese recipe, this gluten-free lager delivers full body and flavour while using traditional brewing ingredients. Dry-hopped and patiently conditioned, resulting in a refreshingly crisp and dry profile with clean, lingering citrus notes. Just 75 calories per 440ml can. Best served at 4°C in a tall glass.

IMPOSSIBREW Enhanced Lager is gluten-free (less than 20ppm, the level at which foods are labelled gluten-free, while still brewing with traditional barley, wheat and malt, thanks to a unique enzyme process that reduces the presence of gluten in the final brew).

IMPOSSIBREW® Hazy Pale (0.5% ABV)

A full-bodied pale ale bringing tropical and bitter flavour notes together in a complex profile of peach, pineapple and mango. Its unique low-temperature brewing creates an exceptionally smooth, hazy texture. IMPOSSIBREW Hazy Pale is also low calorie (up to 17kcal per 100ml), low carb (5.28g) and vegan. Best served at 6°C in a craft beer glass.

Innovation: Social Blend™

At the heart of IMPOSSIBREW's innovation is Social Blend™, an alcohol-alternative blend that uses patent-pending technology to provide a relaxing drinking experience without alcohol. Social Blend™ harnesses the relaxing properties of natural nootropics and adaptogens, and was developed in collaboration with Durham University's Dr. Paul Chazot, Professor of Biosciences and Head of Pharmacology. This proprietary technology combines ancient wisdom with modern science to promote relaxation and provide a "one or two pint feeling" minus the downsides.

In a 2025 study of over 2,157 users, 84% reported experiencing relaxation effects, reinforcing Social Blend™’s ability to replicate the sensation of a pint or two, without the alcohol.

The Real Brew™ Process

Using their unique Real Brew™ process, IMPOSSIBREW starts with a base liquid that undergoes cryogenic fermentation at extremely low temperatures. This allows for full flavour development whilst preserving the active ingredients, resulting in a 0.5% ABV beer that matches the depth and mouthfeel of regular brews.

Limited Edition Innovation

IMPOSSIBREW's commitment to craft beer innovation extends beyond their core range with limited edition releases that consistently sell out within days. Their experimental IMPOSSIBREW Labs Edition beers showcase even bolder flavours, with a recent nostalgia-inspired Fruit Pastille beer being released.

The IMPOSSIBREW® Difference

• Enhanced with Social Blend™ for natural unwinding

• Award-winning craft beer taste

• Up to 17kcal per 100ml

• Vegan-friendly range

• Gluten-free lager option

• Premium 440ml cans

• Available from £2.49 per can

Notes to Editors

The IMPOSSIBREW® Story

At 18, Mark Wong's passion for beer and wine led him to become one of the highest-scoring French Wine Scholars. But in 2019, a devastating health diagnosis forced him to stop drinking entirely. Frustrated by existing alcohol-free options that couldn't replicate the authentic experience of traditional beer, Mark discovered an ancient Japanese text from 1211 AD - the Kissa Yojoki - detailing natural herbs with powerful relaxation properties.

Told it was "impossible," Mark partnered with Durham University's Dr. Paul Chazot to develop Social Blend™, a revolutionary patent-pending technology combining ancient wisdom with modern science.

After appearing on Dragons' Den just six months into the business, Mark turned their "too early" rejection into motivation. That £45,000 investment they passed on would be worth over £1M today.

Now, IMPOSSIBREW® has sold over 1M+ cans in just the last 12 months, created the UK's highest-rated alcohol-free beers, and is pioneering a new category in functional drinks.

The Science Behind Social Blend™

Social Blend™, IMPOSSIBREW's proprietary alcohol-alternative blend, uses patent-pending technology developed in collaboration with Durham University's Dr. Paul Chazot, who comments, “IMPOSSIBREW® have taken a very different approach to develop an alternative to alcohol, it provides relaxation and ultimately actually improves your sleep."

The formulation harnesses natural ingredients including L-theanine and ashwagandha. L-theanine, an amino acid found in green tea, is known to promote alpha brain wave activity, and ashwagandha, an adaptogenic herb used for millennia in Ayurvedic medicine, has been studied for its effects on relaxation.  The combination helps Social Blend™ deliver the unwinding experience that drinkers seek, without alcohol. 

IMPOSSIBREW's recent research paper delves into Social Blend™'s novel approach to alcohol replacement. The study examines the efficacy of IMPOSSIBREW®'s Social Blend™ through a comprehensive review of recent scientific literature, clinical studies, and proprietary consumer research studies. Results demonstrated Social Blend™'s significant potential as an alcohol alternative, addressing key consumer needs in the non-alcoholic beverage market.

A Note on 0.5% ABV

A ripe banana naturally contains more alcohol (around 0.55% ABV) than IMPOSSIBREW (0.5% ABV). This trace amount of alcohol occurs naturally during fermentation, which is essential for developing authentic beer flavour and body. For context, orange juice typically contains 0.6% ABV.

Awards & Recognition

• UK's Best Non-Alcoholic Lager (World Beer Awards 2023)

• UK's Best Non-Alcoholic Pale Ale (World Beer Awards 2023)

• Gold Medal Winner at London Beer Competition (Enhanced Lager)

• Great Taste Award Winner (Enhanced Hazy Pale and Lager)

Follow IMPOSSIBREW on Instagram: @impossibrewbeer

Follow IMPOSSIBREW on TikTok: @impossibrewbeer

For samples, interviews and high-res images:

Jessica Williams

jess.freelance20@gmail.com

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