Industry Leaders Back Better Hospitality Campaign for a Fairer, Stronger, More Inclusive Sector

Be Inclusive Hospitality has launched a significant sector-wide survey as part of its new Better Hospitality campaign, backed by hospitality leaders and organisations from across the industry.

Better Hospitality is a landmark campaign designed to build a fairer, stronger, more inclusive hospitality industry. With a focus on race and ethnicity, it addresses inequities in pay, progression, and workplace experience that limit potential and weaken the sector. Uniting robust research, industry expertise, and practical employer standards, the campaign gives employers insight, tools, and collective leadership to build inclusive workplaces, elevate talent, and strengthen organisational performance.

A Sector-Wide Call to Action

The survey is now live, and everyone working in hospitality is encouraged to share their views. Exploring pay disparities, career pathways, and progression barriers across the industry, the survey findings will inform the development of a set of new Equity & Progression Standards for employers.

A diverse Leadership Group has formed to support the campaign, bringing together senior leaders from all areas of the sector, committed to measurable change. The Better Hospitality report launches in September 2026 to support informed commitment to a fairer, stronger, more inclusive hospitality industry.

Lorraine Copes, CEO & Founder of Be Inclusive Hospitality, commented: "By gathering robust insight and working with senior leaders and employers to meet practical standards, we can create the conditions for fair progression, better workplaces, and a stronger industry. The Better Hospitality survey is a crucial first step, and we need to hear voices from every corner of hospitality. We encourage everyone working in the sector to take the short survey and help contribute to the change ahead."

Industry Backed

The Better Hospitality campaign is strengthened by a wide network of Distribution Partners including Caterer.com, CheckingIN, The Caterer, HBD Partners, Hospitality Action, Hospitality & Catering News, The Institute of Hospitality, Leisure Jobs, The London Hospitality Festival, The Midlands Hospitality Network, Peach 20/20, The Springboard Charity, The Sustainable Restaurant Association, and Umbrella Training.

About Better Hospitality

Better Hospitality provides a clear route to a fairer, stronger, more inclusive industry by uniting research, sector expertise, and practical employer standards that drive informed change. The campaign brings together three core elements: a sector-wide survey, a Leadership Group of senior hospitality leaders who will create practical, commercially grounded Equity & Progression Standards, and a landmark report launching in September 2026.

About Be Inclusive Hospitality

Be Inclusive Hospitality is a not-for-profit social enterprise with a mission to accelerate inclusion and belonging across the hospitality industry. It drives action through research, empowers its community through funded initiatives, and partners with organisations committed to fostering inclusion. Founded by Lorraine Copes in 2020, the organisation builds on her distinguished career spanning over 20 years in the industry, during which she held executive leadership roles at Gordon Ramsay Restaurants, The Wolseley Hospitality Group, and Shake Shack.

Website: www.bihospitality.co.uk

For more information:

Be Inclusive Hospitality Press Office

Email: press@bihospitality.co.uk

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.