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Leicester’s Sir Robert Peel searches for new business owners to take the reins

9 minutes ago
3 min read

Popular match-day pub near Leicester Tigers and Leicester City is looking for new business owners with a passion for great beer, sport and pub culture.


One of Leicester’s best-known match-day pubs is looking for new business owners to take it into its next chapter.


The Sir Robert Peel on Jarrom Street sits just five minutes’ walk from both Leicester Tigers’ Mattioli Woods Welford Road Stadium and Leicester City’s King Power Stadium, putting it right at the heart of the action on match days.


Known affectionately as ‘The Peel’, the traditional city pub has become a popular stop for supporters heading to the game – and is the last place fans can enjoy a pint of Everards Tiger before reaching the Tigers.


Now Everards is looking for someone with a passion for great beer, great people and great pub culture to build on everything the pub already has to offer.


With its traditional bar, private snug and award-winning courtyard garden, The Peel has all the ingredients to become a real destination for beer lovers – with the opportunity to build a bar lined with interesting cask ales, perfectly kept pints and plenty for customers to discover.


The right business owners will need to embrace both sides of life at The Peel: the huge buzz and fast pace of match days, when the pub can be packed with supporters, alongside the quieter days that offer the chance to get to know regulars, develop the beer range, introduce new events and create the kind of pub people genuinely feel part of.


Its location also gives the pub plenty of potential beyond sport. Leicester Royal Infirmary, De Montfort University, nearby offices, churches and residential areas are all close by, helping The Peel attract a broad mix of customers throughout the week.


The pub already has a strong community spirit, with regulars from the hospital and surrounding area forming an important part of its customer base. There is scope for new business owners to develop darts and dominoes teams, quiz nights and other regular events, while open-mic nights and live music have previously proved popular.


Annual events including summer beer festivals and the pub’s famous Burns Night have also played a part in building The Peel’s reputation as a warm, characterful Leicester local.


A small kitchen provides the opportunity to serve light bites and simple match-day favourites, while the courtyard garden offers an attractive city-centre spot for customers to enjoy a pint outdoors.


For someone who wants to create a proper beer lover’s pub – where the quality and choice of beer matters, locals know they’ll always get a great pint and match days bring an unbeatable atmosphere – The Sir Robert Peel offers an exciting opportunity.


Everards is now inviting interested people to come forward and find out more about running the pub.


Interested in running The Sir Robert Peel?


Find out more and get in touch with Everards at everards.co.uk/enquire-about-an-everards-pub or WhatsApp Karen on 07933 513451.


Notes to editor:


About Everards


Everards of Leicestershire is an independent family business based in Leicestershire. Chairman Julian Everard is the sixth generation of his family to run the business since it was established by William Everard in 1849. Everards Meadows is home to the state-of-the-art brewery, beer hall and shop.


Beers:


Tiger Copper Ale (4.2% ABV) is Everards iconic beer. On the bar alongside Tiger you’ll find Sunchaser (4.0% ABV), Old Original (5.2% ABV) and an innovative range of Limited Edition beers in cask and craft keg are released throughout the year.


Pubs:


Everards owns more than 130 pubs across the Midlands and beyond, most ran as independent businesses.


For further information, visit www.everards.co.uk, search for ‘Everards’ on Facebook or find @Everards1849 on Instagram.


For further information please contact Kia Ryan via kr@everards.co.uk.


Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.

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© British Guild of Beer Writers

Guild of Beer Writers Limited is a company registered in England and Wales

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