Longbow Venues Launches ‘My Longbow’ App – Among the First Multi-Venue Loyalty Apps in the Peak District
- Guild Secretary
- Sep 17
- 5 min read
Members earn points on food and drink, enjoy birthday bubbles, monthly treats and exclusive venue offers across Derbyshire
Longbow Venues has launched My Longbow, an all-in-one guest app with an integrated, points-based loyalty programme, My Loyalty - among the first app-led schemes spanning multiple independent venues in the Peak District - rewarding guests for food and drink across The Maynard (Grindleford), The Peacock at Rowsley, The George (Hathersage), The Ashford Arms and The Peacock at Owler Bar.
From 8 September 2025, guests who sign up will receive a £10 welcome credit applied 24 hours after activation and valid on food for one month.
Members earn 3 points for every £1 spent on food and drink, and receive £10 extra credit for every 500 points. New members also unlock a complimentary bottle of Durello when ordering two main meals in their seven-day birthday window either side of their birthday.
Rob Hattersley, Founder and CEO of Longbow Venues, said:
“Our guests are incredibly loyal, and this is our way of saying thank you. My Longbow brings all our venues, seasonal treats and surprises together in one place. It will be the backbone of how we look after regulars and welcome new faces, with rewards that feel personal and generous throughout the year.”
Stephen Atkinson, Operations Director, added:
“Because it is app-first, we can keep it fresh. You will see rotating perks, partner highlights and timely boosts, from English Wine Week celebrations to January pick-me-ups. We will keep listening and refining so members see real, ongoing value.”
Andy Shiel-Redfern, who led the concept and build, said:
“My Longbow started with a simple idea: make every visit feel valued. We have designed the programme to be clear, consistent and generous. Points are easy to understand, rewards are simple to redeem, and the app puts everything in your pocket so you never miss a perk.”
Alongside the sign-up benefits, members can access a rolling calendar of treats and venue-specific offers, launching from next week: one free hot drink each month, a buy five takeaway coffees, get the sixth free stamp card, and 20% off the lunch menu at The Peacock at Rowsley, Monday to Thursday. Additional limited-time rewards and seasonal surprises will be announced in-app.
How it works
Join: Download My Longbow from the Apple App Store and register in under a minute. Guests without smartphones can pick up a complimentary physical loyalty card in venue.
Earn: Present your digital membership at payment to collect points on food and drink. If you forget your QR code, email an itemised receipt within 28 days to myloyalty@longbowvenues.com to have points added.
Redeem: Rewards and offers show in the app with clear expiry dates and any simple conditions, such as “with two main meals”.
Stay informed: Invitations and specials are shared via the app and email. Members can earn points and receive rewards without marketing consent, although opting in ensures you hear about all benefits and updates.
Terms and conditions:
My Loyalty rewards food and drink spend only. Accommodation, gift cards, weddings, events and experiences are excluded. One card can be used per table, and some high-demand dates are excluded unless specified, including New Year’s Day, Valentine’s Day, Good Friday, Easter Sunday, Mother’s Day and Father’s Day. Points and monetary value typically expire 12 months after they are accrued, except where a specific offer states otherwise, for example the £10 welcome credit is valid for one month.
Members can earn and redeem in participating Longbow Venues, including The Maynard, The Peacock at Rowsley, The George at Hathersage, The Ashford Arms, and The Peacock at Owler Bar. Accrual and usage are based on food and drink in the bars and restaurants from the standard menus.
Search “My Longbow” in the Apple App Store or visit longbowvenues.com/loyalty to register and claim your £10 welcome credit.
For more about Longbow Venues, including app T&C’s please visit longbowvenues.com
ENDS
About Longbow Venues:
Founded in 2019 by Managing Director Rob Hattersley, Longbow Venues is an independent hospitality business based in the Peak District. The company operates a collection of award-winning heritage venues, each offering premium food, drink, and accommodations that showcase the best of the region. Longbow Venues is committed to a "people over profits" philosophy, ensuring exceptional service and memorable experiences for all guests.
Longbow currently operates five venues:
The Maynard, an award-winning wedding venue, bar, restaurant and hotel in Grindleford: the-maynard.com
The George Hathersage an iconic and historic bar, restaurant and boutique hotel, which was once frequented by Emily Brontë: thegeorgehathersage.com.
The Ashford Arms in Ashford-in-the-Water, which opened on 4 March 2024 following an estimated £1.6m refurbishment in collaboration with Heineken: theashfordarms.com
The Peacock at Owler Bar, near Sheffield, which was refurbished and reopened in December 2024: peacockowlerbar.com
The Peacock at Rowsley, a historic luxury hotel and restaurant known for its charm and elegance, offering a fine dining experience that blends tradition with modern culinary artistry: thepeacockatrowsley.com
Awards and Recognitions
Longbow Venues has received multiple accolades, reflecting its dedication to excellence in hospitality:
The Sunday Times Best Places to Work Awards 2024: Recognised for outstanding workplace culture and employee satisfaction.
Generation Next Awards 2024: Operations Director Stephen Atkinson was honoured as Entrepreneur of the Year, and Longbow Venues received the Investing in Young Talent Award for its commitment to developing young professionals.
Visit Peak District Tourism Awards 2024: The George Hathersage, one of Longbow's esteemed venues, won the Team of the Year Award, highlighting the exceptional collaboration and service provided by its staff. Executive Chef, Adrian Gagea, won a Bronze award in the Unsung Hero category, and Emma West, won a Bronze in Tourism Young Achiever.
The Publican Awards 2025: Longbow Venues was shortlisted in the Best Pub Employer (Up to 500 Employees) and Best Food Offer categories.
These recognitions underscore Longbow Venues' dedication to fostering a positive work environment and delivering high-quality experiences to guests.
Commitment to Local Produce and Suppliers
Longbow Venues is dedicated to supporting the local economy by sourcing ingredients from nearby farms, heritage brewers, and artisan producers. This commitment ensures that menus feature the freshest seasonal produce, reflecting the rich agricultural heritage of the Peak District.
Media Enquiries:
Jennifer Bell, Managing Director, Feather & Fern PR
07955 031 986
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