Love Drinks Rolls Out Revolutionary Roley’s Super Natural Lager

Roley’s, a new revolutionary British drinks brand, is planning to turn the worldwide beer and drinks industry on its head with the launch of its Super Natural Lager, a 4.4% ABV beer with unique added benefits.

Launching in the UK via Love Drinks this month, Roley’s uses a secret scientific process and all-natural ingredients to create a Super Natural Elixir™ that benefits the lager by removing sugars, lowering carbs and retaining B3, B5, B6 + B9 vitamins, which can reduce inflammation and help to support energy, cognitive function and metabolism. The pioneering world lager also has just 89 calories per 330ml, which is 35.8% fewer than a standard 4.4% ABV beer*.

Developed by English entrepreneur Stewart Rowley using Sheffield Hallam University’s microbiology team and laboratories, the Super Natural Lager provides these added benefits without compromising on flavour, mouthfeel or quality.

Roley’s Founder Stewart Rowley commented:

“Like many former athletes, I learned the hard way that you can’t keep eating like a rugby player when you’re no longer training like one. After I stopped playing, the weight started creeping on, and as I was working in the fast-paced drinks industry, it meant I was drinking most days. Before long, I found myself struggling to perform, both personally and professionally. That’s when Roley’s journey began. My question was “could I create a great tasting, full-bodied beer with beneficial nutrients but without the excess calories and sugar?” That was 13 years ago, and the answer was ‘yes’ so here we are. It’s been an incredible journey to this point and I’m thrilled to launch Roley’s Super Natural Lager for the coming summer.”

Roley’s Super Natural Lager – 4.4% abv - 330ml can.  

Effortlessly drinkable with a gorgeously golden appearance and elegant carbonation, the Super Natural Lager has delicate citrus, floral and soft malt aromas.  Smooth, balanced, refreshingly light with a clean and refined finish, the beer is available in a 330ml can.

Brewed sustainably in the North of England, the Super Natural Elixir™ has the effect of turbo-charging the yeast which reduces the brewing time from weeks into hours. This significantly reduces the environmental impact of an extended fermentation period.

Targeted at people who have healthy and active lifestyles, to support the brand launch, Roley’s Super Natural Lager is the official beer and preferred partner of the global fitness phenomenon HYROX throughout 2025/26 in the UK and Ireland. This will see the brand given unique access to reach HYROX’s work hard /play hard followers and competitors.

Roley’s recently completed a successful funding round in April 2025 and has big plans to not just disrupt the beer segment, but the wider drinks category as the Super Natural Elixir™ technology can be applied to all beers, wines and ciders to achieve the same amazing results and benefits.

Samantha Burke, Managing Director of Love Drinks, commented:

“We were immediately blown away by Roley’s, not just by the drinking quality of the Super Natural Lager but by the technology, the team behind the brand and the incredible added value the beer offers to drinkers. As UK consumers continue to be more health conscious, we sincerely believe Roley’s can be a major disruptor and game changer in beer and beyond.”

About Love Drinks

Love Drinks is an independent import, distribution and marketing company for premium quality spirits, liqueurs and craft beers. Their portfolio represents quality, craft-distilled and family-owned brands that have a rich provenance, heritage and history.

Founded by Kirsty Loveday BEM in 2007, Love Drinks represent Abelha Organic Cachaça, The Bitter Truth Cocktail Range of Bitters and Liqueurs, Brunette Organic Cold Brew Coffee Liqueur, Goslings Bermuda Rums, Hernö Gins, The Ikigai Collection from BBC Spirits, Puerto De Indias Flavoured Gins, Virtuous Spirits, White Heron Drinks and the El Recuerdo and ZIGNUM® Mezcal Brands.

Love Drinks pioneered Love Well, an initiative to help the health and wellbeing of people working in the hospitality industry.  The company was named Drinks Business Drinks Distributor of the Year in 2019.

For more information visit www.lovedrinks.com or follow on Facebook - @lovedrinksltd Instagram - @love_drinks_ltd or Twitter - @Love_Drinks.  To speak to someone, call 0207 501 9630.

Editor notes

* The Super Natural Lager calories have been compared like-for-like to leading Czech lager Pilsner Urquell that has the same ABV of 4.4%

Contact

Sam Houston

Managing Director

07735420182

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