New Book Launches to Help Indie Breweries Build Beer Brands That Actually Work

Independent breweries are brewing incredible beer. But all too often, their brands are the thing holding them back.

That’s where Branding for Breweries comes in,  a new book by creative strategist, beer branding expert and podcast host Tim (The Brand) Weaver, out to buy on amazon today!

"Branding for Breweries: The Essential Playbook to Stand Out, Sell More Beer, and Build a Brewery Brand People Love" is a practical, plain-speaking (and occasionally cheeky) guide for brewery owners, marketers, and brewers who want to finally make their branding as good as their beer.

Weaver, who’s helped breweries across the UK and US rebrand, grow, and win big (including Brewery Rebrand of the Year), says:

“Most indie breweries know they need branding, but they don’t always know where to start. This book breaks it down. No jargon. No fluff. Just the real tools they need to build something brilliant, without the big beer budget.”

What’s inside:

• How to define your brewery’s purpose, values, and voice

• How to write better, and sound more like you

• How to build a visual brand that sticks across every touchpoint

• How to create content that attracts drinkers, trade, and press

• How to train your team and embed your brand in the real world

Designed for action, the book includes frameworks, templates, examples, and exercises breweries can start using right away, whether they’re just getting started or launching a new core range into supermarkets.

ABOUT THE AUTHOR

Tim Weaver is a creative strategist, designer, speaker, and long-time supporter of independent beer. He’s helped breweries across the UK and US develop standout brands that connect with people and drive sales. Tim is a member of the British Guild of Beer Writers, Head of Comms at the London Brewers’ Alliance, and host of the Branding for Breweries podcast.

Book Details:

Title: Branding for Breweries: The Essential Playbook to Stand Out, Sell More Beer, and Build a Brewery Brand People Love

Author: Tim Weaver (The Brand Weaver) 

Release Date: 1st December 2025

Available: https://amzn.eu/d/i8tTBr1

More Info: www.thebrandweaver.co.uk

Contact: tim@thebrandweaver.co.uk

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