NO IFFS, NO PUTTS: Innis & Gunn launches ‘Hole in Gunn’ challenge at The Genesis Scottish Open
- Guild Secretary
- Jul 8
- 3 min read

Innis & Gunn has launched the ‘Hole in Gunn’ challenge at the Genesis Scottish Open - any golfer who lands a hole-in-one the 6th hole during the Partner Pro-Am will win beer for a year
The brewery is the tournament’s Official Beer Partner, expecting to serve over 30,000 pints throughout the week
Fans can also win a pair of tickets to Sunday’s final round by buying a pint at any Innis & Gunn Taproom in Glasgow or Edinburgh on Monday, July 7
The partnership is part of Innis & Gunn’s wider programme supporting major Scottish events, including the Fringe, Royal Highland Show and Celtic Connections
ONE perfect swing could land a lucky golfer a year’s supply of beer, thanks to a new challenge launched by Innis & Gunn to mark their partnership with the Genesis Scottish Open.
The Edinburgh-based brewery has teed up the ‘Hole in Gunn’ challenge for Pro-Am Day, where any player landing a hole-in-one will walk away with 12 months of award-winning beer from one of Scotland’s best-loved brewers.
The challenge kicks off Innis & Gunn’s new role as Official Beer Partner for the tournament, with the brand expecting to serve more than 30,000 pints across the course of the event.
Well-known names confirmed to take part in the Pro-Am include Gary Woodland former US Open Champion and former Open Champion Francesco Molinari, with more sporting and celebrity participants set to be announced in the coming days. But it’s not just the players who can get lucky.
To celebrate the partnership, Innis & Gunn is also offering fans the chance to win a pair of tickets to Sunday’s final round of the Scottish Open, one of the most in-demand days of the summer. All you have to do is buy a pint at one of Innis & Gunn’s three Taprooms in Glasgow and Edinburgh from Monday July 7, and you’ll be automatically entered into the prize draw.
The Genesis Scottish Open partnership is the latest addition to Innis & Gunn’s growing portfolio of major cultural and sporting partnerships, which already includes The Fringe, The Royal Edinburgh Military Tattoo, The Royal Highland Show, Celtic Connections, and Belladrum Tartan Heart Festival.
Dougal Sharp, Founder and Master Brewer at Innis & Gunn, said: “The Genesis Scottish Open is one of the biggest dates in Scotland’s sporting calendar, and we’re proud to be on board as Official Beer Partner.
“At Innis & Gunn, we’re all about raising the bar, whether that’s in the glass or out on the course. The ‘Hole in Gunn’ challenge is our way of adding a bit of fun and flavour to the action, and rewarding the kind of precision we can all raise a pint to.
We’ll be bringing the full Innis & Gunn experience to the tournament: great beer, great energy and a celebration of world-class talent right here in Scotland.”
The Genesis Scottish Open takes place from 10–13 July at The Renaissance Club in East Lothian, with the Pro Am taking place on 9 July.
To find out more about Innis & Gunn visit innisandgunn.com.
ENDS
Issued on behalf of Innis & Gunn by Story Shop. For more information, or to arrange interviews, contact hello@wearestoryshop.com
NOTES TO EDITORS
About Innis & Gunn:
Since the company was founded in 2003, Innis & Gunn has been determined to do things differently in the world of brewing. Starting with innovative oak cask maturation for our flagship beer, ‘The Original’, we have gone on to create a whole line up of boundary-pushing beers, including distinctive, limited edition and rare beers, and the Innis & GunnLager Beer which recently won gold at the World Beer Awards.
Innis & Gunn is now one of the UK’s most successful beer brewers. Still pioneering, still innovating and still doing things differently, to excite and intrigue beer lovers all over the world. Innis & Gunn is the official beer sponsor of many iconic events including the Royal Highland Show, Royal Edinburgh Military Tattoo, Celtic Connections and Belladrum music festival in Inverness.
Follow Innis & Gunn:
Twitter: @innisandgunn
Instagram: @innisandgunn
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Contact: hello@wearestoryshop.com
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