One Million Loyalty Customers Sign Up to Greene King’s New App in Three Months

Greene King, the country’s leading pub company and brewer, has seen one million customers sign up to its loyalty and rewards programme since the launch of its new app in September. 

The one million milestone has been reached in just three months showing customers’ appetite for an intuitive app and added rewards. 

Greene King made the multi-million-pound investment into the evolution of its app to enable better customer connection; allowing them to explore Greene King’s brands, make and manage bookings, customise orders and pay all in one place. It enhances customer experience and incentivises repeat visits through exclusive and personalised offers, discounts and rewards.   

Greene King’s Group Marketing Director, Kevin Hydes, said: “We launched the new Greene King app with rewards to meet changing customer behaviours and capitalise on the demand for personalised experiences in our pubs.  

“We’re proud to have recorded one million sign-ups in just three months, showing the appetite for a seamless and hassle-free digital experience, which supports in building a better in-pub experience and drives connection with our customers – whether that is through booking, ordering or paying or through incentivising repeat visits with exclusive and personalised offers, discounts and rewards.” 

The evolution of the app has helped to resolve historic customer pain points such as reducing waiting time and customising food and drink orders by offering quick checkout and one-click repeat orders. Further features include a map view, app exclusives and seamless login, accommodating online bookings and downloads quicker with loyalty prizes and incentives to encourage repeat visits. 

The new app is part of Greene King’s wider investment in technology that is accelerating its digital growth plan with a customer-first approach and operational benefits for pub teams. 

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NOTES TO EDITORS  

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland. 

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.   

• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs.   

• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.     

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker. 

For media enquiries please contact pressoffice@greeneking.co.uk  

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