Only in the Pub: A Celebration of Cask Ale

Cask ale attracts eco-conscious consumers

Fuller’s is delighted to announce the return of Only in the Pub – its campaign celebrating cask ale. Following last year’s successful campaign, which put cask ale back into growth across its estate, Only in the Pub returns – highlighting the craft and passion that goes into brewing and serving the perfect pint of cask ale. The campaign also celebrates all the different customers that enjoy cask ale in Fuller's pubs – whether that's after work drinks in the city, watching rugby with friends or catching up over a roast.

This year’s campaign launched during Cask Ale Week and, over the next five weeks, will see a number of exclusive new brews on the bar – plus the return of seasonal favourites such as Red Fox. There will also be a series of beer tasting events in a number of Fuller’s pubs – offering beer-lovers the opportunity to be some of the first to try new brews such as Prize Old Ale, and the 180^th Anniversary Ale brewed in celebration of the Company’s 180^th anniversary this year.

Only in the Pub also sees the return of the popular Magic Stamp – Fuller’s digital cask ale loyalty card. On the Magic Stamp app, receive a digital stamp for every Asahi cask ale you purchase – Fuller’s, Gales or Dark Star – and after five stamps, the next pint will be on the house.

Sam Bourke, Fuller’s Marketing Director, said: “Cask ale is at the heart of Fuller’s and we celebrate it year-round – but Only in the Pub is our chance to put it in the spotlight.

“Our Only in the Pub campaign targets all cask ale enthusiasts and emphasises sustainability and freshness – appealing to younger drinkers. Cask ale, the freshest beer form, boasts rich heritage and minimal processing. It's sustainable – with low beer miles and waste – attracting eco-conscious consumers.

“Fuller’s pubs serve some of the freshest pints out there so a big thank you to our teams for ensuring our beers are well-kept and for keeping a keen knowledge about the wonderful world of cask ale. Whether you’re a cask ale novice or well-versed with it, celebrate cask ale with us – Only in the Pub.”

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Find out more about cask ale at Fuller’s - https://www.fullers.co.uk/cask-ale

Fuller’s in a nutshell:

Fuller, Smith & Turner PLC is a premium pubs and hotels business. With an outstanding estate of iconic pubs and hotels across the Southern half of England, our purpose is to create experiences that nourish the soul. At our heart is the warm and inviting welcome of a fantastic pub or hotel, delivered by an exceptional team of over 5,000 talented individuals. We have been delighting our customers – with delicious, fresh, seasonal food, an exciting drinks range, and beautiful bedrooms – for 180 years. Fuller’s has 185 Managed Pubs and Hotels, with 1,028 bedrooms and 153 Tenanted Inns, all aiming to ensure that everyone leaves that little bit happier than they arrived. 

For further information, please contact the press office:

Georgina Wald         020 8996 2198            georgina.wald@fullers.co.uk

Alice Monteath         020 8996 2074            alice.monteath@fullers.co.uk

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