Peak Edge Hotel and Casa Hotel Lead the Way as the First Premium Hotels in the Country to Offer Alcohol-Free Run Wild IPA on Draught

The hotels are also the first in Derbyshire in offer alcohol-free Bolle Sparkling Rosé

Two of Derbyshire’s leading four-star hotels - Casa Hotel in Chesterfield and Peak Edge Hotel in the Peak District - are raising the bar for mindful drinking with the launch of two premium alcohol-free drinks in a format that is brand new to the region.

From this month, guests can enjoy Run Wild IPA by Athletic Brewing Co. on draught - a multi-award-winning alcohol-free craft beer served for the first time ever on tap in Derbyshire - alongside Bolle Sparkling Rosé and Bolle Blanc de Blancs, two exceptional alcohol-free sparkling wines distributed in the north by Chesterfield based Mismo Drinks. 

Casa and Peak Edge are the first venues in the county to stock these products on a permanent basis and the first premium hotel group to offer Run Wild IPA on draught in the country.

“We call Mismo Drinks a 20-year-old start-up business, as it has been founded by two passionate wine experts and enthusiasts, Brian Kirkland and myself, with decades of experience between us,” said co-founder, Richard Embrey. “We are thrilled and honoured to have these two exceptional hotels as partners and our first customer to Mismo Drinks, it is truly a seminal moment for our company.”

Casa and Peak Edge are the only venues in the county to offer these drinks.

As the UK’s no- and low-alcohol market continues to grow - with draught sales of alcohol-free beer up over 77% since pre-COVID - Casa Hotel and Peak Edge Hotel are proud to offer guests premium, grown-up alternatives that don’t compromise on taste, quality, or experience.

“We’re seeing a real shift in the way people approach drinking,” says Steve Perez, owner of both hotels. “Whether it’s for health, lifestyle or just personal choice, more people want high-quality alcohol-free options - and we’re keen to ensure those options are as exciting and flavourful as anything else on the menu.”

The new drinks are available across the hotels’ award-winning dining spaces: the 2 AA Rosette Cocina Restaurant and Barca Bar at Casa Hotel, and the 2 AA Rosette rustic-luxe Red Lion Restaurant at Peak Edge.

Each venue champions local and seasonal produce, with many ingredients - including beef, lamb, pork, honey and eggs - coming directly from the hotels’ own Walton Lodge Farm, located just a few miles from both properties.

Barca Bar offers a relaxed yet stylish setting for cocktails, wine and casual bites, with a spacious terrace ideal for al fresco drinks. It’s a favourite for after-work gatherings, casual meet-ups, and guests enjoying a weekend stay. Now, it also offers the best alcohol-free draught and sparkling options in the region.

“We’ve built our reputation on quality - from the meat we serve to the drinks we pour,” adds Mark Thurman, Managing Director of Casa and Peak Edge. “Run Wild and Bolle are world-class products. We’re proud to be the first in Derbyshire to offer them, and we think our guests - whether they’re here for a business lunch, a wedding, or a relaxing evening - will really appreciate having exciting alcohol-free options that still feel like a treat.”

Now Pouring at Casa and Peak Edge:

• Athletic Brewing Co. Run Wild IPA (0.5% ABV)

  
  

  A refreshing, full-flavoured craft IPA that is globally recognised for its balance, body and finish. Perfect for the designated driver or the midweek business traveller - and now available on draught exclusively at Casa and Peak Edge.

• Bolle Sparkling Rosé and Blanc de Blancs (0.5% ABV)

  
  

  Light, elegant and just 15 calories per glass, these vegan-friendly sparkling wines offer a stylish alternative to prosecco or champagne. Casa and Peak Edge are the first in the North to stock Bolle, via exclusive Chesterfield based distributor Mismo Drinks.

The new additions are available throughout Casa Hotel and Peak Edge’s restaurants, bars, room service, and event spaces - including weddings and corporate functions - offering guests a new way to celebrate, connect, and unwind.

ENDS

Note to editors: High-res images available on request.

Media Enquiries:

Jennifer Bell, Managing Director, Feather & Fern PR

07955 031 986

jen@featherandfernpr.co.uk

About Mismo Drinks:

Founded in 2025 by Chesterfield-based wine experts Richard Embrey and husband and wife team Brian and Ann Kirkland, UK Wine Distributors Ltd T/A trading as Mismo Drinks is a dynamic new player in the UK wine scene with decades of experience behind it. Specialising initially in premium alcohol-free options, Mismo is the northern distributor of Bolle Sparkling Rosé and Bolle Blanc de Blancs - two exceptional sparkling wines redefining what alcohol-free can be. With plans to expand into alcoholic wine later this year, Mismo is on a mission to bring quality, elegance, and choice to every table.

About Athletic Brewing Co:

Athletic Brewing is America’s leading producer of alcohol-free craft beer. Founded in 2017 by Bill Shufelt and John Walker, Athletic has won dozens of prestigious brewing awards and launched in the UK in 2021. In 2024, Athletic was named one of TIME’s “100 Most Influential Companies” and now operates two custom breweries in the U.S. Athletic is a proud Certified B Corporation™, and is committed to protecting and restoring outdoor spaces across the globe via its Two For The Trails program, donating up to $2 million annually. For more information on Athletic Brewing and where you can buy their alcohol-free beer visit uk.athleticbrewing.com

About Peak Edge Hotel:

Peak Edge Hotel is a charming 4-star, family-owned property located at the edge of the Peak District, offering guests a luxurious yet relaxed escape in one of the UK's most beautiful regions. The hotel combines contemporary comfort with a rich heritage, featuring 26 stylish rooms, each with stunning views of the surrounding countryside. 

Whether you're looking for a peaceful getaway, a base for outdoor exploration, or a special place to celebrate an occasion, Peak Edge provides an intimate, welcoming atmosphere and impeccable service. The hotel is home to the renowned Red Lion Restaurant, awarded 2 AA Rosettes, where guests can enjoy seasonal, farm-to-table dining made with locally sourced ingredients. Peak Edge is committed to offering a personalised experience with attention to detail that ensures every stay is memorable.

For more information, visit peakedgehotel.co.uk. 

About Casa Hotel:

Casa Hotel is Chesterfield’s premier 4-star independent hotel, offering a unique combination of modern luxury, personalised service, and a welcoming, family-run atmosphere. Conveniently located just 10 minutes from Chesterfield’s railway station and the M1 motorway, the hotel provides easy access to nearby cities and the Peak District, making it an ideal base for both business and leisure guests.

As a family-owned business, Casa Hotel offers a personal touch that sets it apart from larger hotel chains. Guests can expect friendly, attentive service, making them feel at home from the moment they arrive. Whether visiting for a corporate meeting, special occasion, or a relaxing getaway, Casa ensures a memorable stay for all.

A standout feature of Casa Hotel is its connection to Walton Lodge, the family-owned farm that supplies the hotel’s kitchen with fresh, seasonal produce and heritage breed meats. This farm-to-table approach highlights Casa’s commitment to quality, sustainability, and supporting local agriculture. The hotel’s Spanish-inspired restaurant offers a sociable dining experience, with tapas-style dishes and premium meats aged in the newly installed dry-aged fridge.

Casa Hotel also offers free parking, which is a rare bonus in Chesterfield and the surrounding areas, including Sheffield. This convenient perk adds value for both visitors and locals, providing a safe and easy option for guests to enjoy the hotel’s vibrant dining and bar scene without the hassle of finding parking.

With flexible event spaces, Casa is a top choice for corporate meetings, conferences, and special celebrations. The hotel’s commitment to excellence extends to its event planning services, ensuring every gathering is tailored to meet the unique needs of guests. Casa’s sustainability efforts also extend beyond its dining offering, with eco-friendly practices embedded in the hotel’s operations.

For more information about Casa Hotel, its services, and upcoming events, visit www.casahotels.co.uk.

Media Enquiries:

Jennifer Bell, Managing Director, Feather & Fern PR

07955 031 986

jen@featherandfernpr.co.uk

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