Pedalling to Pubs Challenge to Return in 2026 With 270KM Norfolk Cycle Route

Fundraising for the annual sponsored bike ride challenge Pedalling To Pubs has begun for 2026 in aid of industry charities LTC and Only A Pavement Away, with fundraisers taking on 270km  across 4 – 6 June 2026 in Norfolk.

Over the three days, 65 hospitality professionals will cycle approximately 55 miles per day, taking on routes from Norwich to Thetford, Thetford to King’s Lynn, and King’s Lynn back to Norwich.

This year’s ride steps up the distance compared to 2025’s challenge, which saw 60 riders cycle 220km across the Lake District.

Now in its fourth year, Pedalling To Pubs aims to surpass last year’s record-breaking fundraising total of over £100k for LTC and Only A Pavement Away.

The funds raised enable both charities to continue their vital work providing support and opportunities to those facing hardship, homelessness, or barriers to employment.

For the third year in a row, 2026’s headline sponsor is Polaris Elements, with the ride also supported by partners BII, Lucky Saint, and Thatchers Cider.

Steve Alton, Lead Rider and CEO at the BII, said: “Pedalling To Pubs continues to grow as a flagship event for our industry, and this year’s 270km Norfolk route steps up the challenge once again. It’s a fantastic opportunity for hospitality professionals to come together, push themselves, and raise vital funds for two charities that make a real difference. Please do donate if you can – your support is hugely appreciated and will motivate us through our gruelling training!”

Chris Welham, CEO at LTC, said: “Pedalling To Pubs is an incredible challenge that brings together passionate people from across the hospitality industry. From 4 June, 65 intrepid riders and I will be taking on three long, demanding days of cycling through the beautiful landscapes of Norfolk. We’ll be pushing ourselves physically and mentally, not just for the adventure, but for something far bigger: to raise vital funds for LTC and Only A Pavement Away. Thank you to everyone who has donated so far. Your generous support allows us to stand beside people in our industry that need support, continuing to transform lives and unleash potential.”

Greg Mangham, Founder and voluntary CEO at Only A Pavement Away, said: “Events like Pedalling To Pubs are a lifeline for the work we do. The funds raised through this incredible challenge allow us to provide vital support for those in need of a second chance in our industry. Best of luck to all the riders as they prepare for this year’s demanding cycle across Norfolk – your commitment and determination are inspiring, and we are deeply grateful to all our sponsors and partners who make this annual challenge possible.”

To find out more or to donate, visit https://pedallingtopubs.org.uk/pedalling-to-pubs-2026/

ENDS

For more information on the challenge, please contact Fleet Street: LTC@fsc.uk.com 

About Pedalling To Pubs

Pedalling To Pubs is a charity bike ride with hospitality at its heart created in recognition and support of disadvantaged people from the pub, brewery and wider hospitality sectors.

Pedalling To Pubs, in support of LTC and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.

The money raised will be channelled into projects that support those in need through LTC and Only A Pavement Away.

The cycling challenges have been created as a collaborative support effort by industry professionals, KAM and the BII, as well as LTC and Only A Pavement Away themselves.

About LTC (Licensed Trade Charity)

Founded in 1793, LTC helps those currently working, looking for work or previously employed in the licensed hospitality community to proactively build, manage, maintain and enhance their health and wellbeing.

LTC provides practical advice, financial assistance and health and wellbeing support through its website, 24-hour free helpline and Employee Assistance Programme, empowering people to build confidence, resilience and take action to live well.  The Charity is also dedicated to helping people with their personal development and their work skills so they can thrive personally, professionally – and unleash their potential.

In 2024, LTC transformed the lives of over 40,000 people through its unrivalled network of experts and specialists providing free help and support.

The charity also runs three fully funded independent schools, providing education and learning support for many children from the sector.

Visit LTC to find out more.

About Only A Pavement Away

Only A Pavement Away is the national charity that supports people looking to rebuild their lives through employment opportunities in hospitality. The charity acts as a vital bridge between forward thinking employers in the hospitality industry and referral partners working with individuals facing homelessness, and prison leavers, to help them rebuild their lives through long term, stable employment. Only A Pavement Away helps individuals get from where they are to where they want to be through employment opportunities, financial support and tailored learning & development.

To date, the charity has placed over 800 people into work, and supported over 5,000 through tailored learning & development, adding an approximate value of £32M to the economy through reduced government support, financial independence, and household expenditure.

Only A Pavement Away is registered with the Charities Commission Registration no. 1178082.

Visit www.onlyapavementaway.co.uk for more information, and connect on Facebook, LinkedIn, Instagram and TikTok. 

For more information on the challenge, please contact Fleet Street: LTC@fsc.uk.com 

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