PINT PRO: Innis & Gunn begins search for Scotland’s top beer taster

FANCY free beer and VIP tickets? They could all be yours – all you need is a love of lager. Innis & Gunn, the award-winning Scottish beer brand, is on the hunt for Scotland’s most discerning pint lover, with a once-in-a-lifetime opportunity that could land you the title of official Beer Taster. To mark the launch of their on-pack promotion this month, Innis & Gunn have teamed up with video interview platform Willo to bring the job interview experience to life, quite literally, with a pop-up booth at The Social Hub in Glasgow. The booth, which stopped busy Glaswegians in their tracks, invited passers-by to answer a few tastefully curated questions, ranging from the serious (“Describe the flavour of a pint in five words”) to the slightly more frothy (“Let’s see you pull an imaginary pint”). The result was a hilarious reel of passionate pitches from potential pint professionals. Applicants who impress the judges could be in for more than just bragging rights: successful beer tasters will be rewarded with VIP tickets to Scotland’s top cultural events, including Belladrum, Edinburgh Christmas Market, Celtic Connections, and even The Royal Edinburgh Military Tattoo. Successful candidates will also have access to new beers and a training session at the Innis & Gunn Taproom. Five beer tasters will be selected for a full year, effective from July 1 2025. Dougal Sharp, founder and master brewer at Innis & Gunn said: “Glasgow’s got personality by the pint, so it made perfect sense to kick off our search for Scotland’s top beer taster right here. “We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that’s exactly what happened at The Social Hub. “With help from our friends at Willo, we’ve captured some brilliant characters who know their way around a beer, and we can’t wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country - so get your applications in as soon as you can.” And if you missed your shot at the Glasgow booth, fear not, the application process is still open. All you need to do is pick up a promotional pack of Innis & Gunn Lager in-store and follow the instructions to apply online - who knows, the next pint you drink might be on Innis & Gunn. ENDS

Issued on behalf of Innis & Gunn by Aimée Higgins: aimee@hakanoa.com NOTES TO EDITORS

About Innis & Gunn: Since the company was founded in 2003, Innis & Gunn has been determined to do things differently in the world of brewing. Starting with innovative oak cask maturation for our flagship beer, ‘The Original’, we have gone on to create a whole line up of boundary-pushing beers, including distinctive, limited edition and rare beers, and the Innis & Gunn Lager Beer which recently won gold at the World Beer Awards. Innis & Gunn is now one of the UK’s most successful beer brewers. Still pioneering, still innovating and still doing things differently, to excite and intrigue beer lovers all over the world. Innis & Gunn is the official beer sponsor of many iconic events including the Royal Highland Show, Royal Edinburgh Military Tattoo, Celtic Connections and Belladrum music festival in Inverness. Follow Innis & Gunn:   Twitter: @innisandgunn Instagram: @innisandgunn www.innisandgunn.com

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Issued on behalf of Innis & Gunn by Aimée Higgins: aimee@hakanoa.com

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