Prime Time Lands in Tesco Express: Bigger 440ml Cans Now Available in 144 London Stores

Prime Time, the award-winning better-for-you beer brand, will launch in 144 Tesco Express stores across London from 13th October. The move marks the first supermarket rollout of its bigger 440ml cans, giving shoppers access to Prime Time’s award-winning low-calorie lager straight from the chiller.

The move follows a breakout summer for the 440ml format, where the brand outsold some of the UK’s bestknown beers. At Brockwell Park’s six-day music event alone, Prime Time Lager was the top-selling drink, with more than 75,000 cans sold, outperforming Red Stripe, Madri and Jubel. The results highlighted a strong demand for a ready-to-drink lager can that delivers low calories, low carbs and gluten-free credentials.

The Tesco launch builds on a series of retail milestones for the brand. Prime Time entered Waitrose in October 2024, before expanding into Little Waitrose at Shell forecourts in May 2025. Together, these listings demonstrate Prime Time’s rapid growth and its mission to make better-for-you beer available wherever consumers want it.

Product Information:

• Product Name: Prime Time Lager

• Pack Format: 440ml cans 

• RRP: £2.75 single can at Tesco Express

• ABV: 4.2%

• Calories: 127kcals

• Carbs: 6g

• Dietary Info: Gluten-free and vegan-friendly

• Availability: Off-trade exclusively with Tesco Express

• Image Assets: High-res product and lifestyle imagery available here. 

About Prime Time:

Founded in 2021 by Harvey Armstrong and Sam Holmes, British beer brand Prime Time is on a mission to brew beer for the better you. Responding to a growing demand for drinks that fit with modern, active lifestyles, Prime Time creates full-flavoured beers that contain fewer calories and prioritise functional benefits. 

The range includes Lager+, the world’s first caffeine-infused lager, alongside its core Lager, IPA and the recently launched alcohol-free Prime Time ZERO infused with magnesium and vitamin B12. The latest addition, Prime Time Pear, marks the brand’s first fruit lager. 

Recognised for innovation and growth, Prime Time’s founders were named in Forbes 30 Under 30 in 2024, within Arts & Culture - recognising those pushing boundaries within arts, fashion and cuisine. The brand has been featured on the FEBE Watch List 2025.

Media Contact:

For media enquiries and to request samples, please contact: harriet@primetimebeers.com

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