Proper Pubs and Carling Join Forces to Back Local Foodbanks

Proper Pubs, the award-winning community wet-led operator division of Admiral Taverns which has over 200 pubs across England, Scotland and Wales, is partnering with Carling – one of the UK’s topselling lager brands^[1], brewed by Molson Coors – to donate 5p of every pint of Carling sold across its estate throughout August to local foodbanks across the UK.

The initiative is part of Proper Pubs’ wider ‘Heroes of Hunger’ campaign which launched in September 2024 with its ‘FoodFest’ activation. To coincide with National Foodbank Day on 6^th September, pubs were encouraged to host fundraising events, such as a family fun days, to collect as much food as possible. As a result of the fantastic efforts from operators across the country, Proper Pubs successfully donated enough food to feed 1,300 people for a week.

Mark Brooke, Managing Director at Proper Pubs, commented: “Supporting community initiatives such as local foodbanks is at the heart of everything we do here at Proper Pubs, especially in light of the current challenges affecting many people across the UK right now. I’m delighted that we have been able to continue the momentum of our ‘Heroes of Hunger’ campaign with this fantastic partnership and I look forward to being able to continue supporting individuals and families up and down the country with this latest activation.” 

Lee Willett, Carling Brand Director at Molson Coors Beverage Company, added: “This initiative with Proper Pubs will help many individuals and families who rely on vital foodbank services. At the heart of the Carling brand is a belief in bringing people together – a value we’ve celebrated through helping local communities and the people who make a difference within them. Pubs are a powerful force for good in their communities, and this campaign is a fantastic example of that spirit in action." 

Proper Pubs is always looking for ways to support its communities through an annual schedule of events and fundraising initiatives. Last year, it was crowned Community Pub Operator at the Publican Awards.  

Most recently, the Group collected over 20,000 Easter Eggs to donate to communities in need and raised nearly £100,000 in just three months for various local charities across the UK. Last year, Proper Pubs successfully donated 16,000 Advent calendars to donate to local charities in need ensuring those experiencing hardship were still able to enjoy the countdown to Christmas and has also been recognised UK-wide defibrillator installation campaign which has already saved 11 lives.

ENDS 

Media Enquiries   

Houston    

Ben Robinson/India Spencer/Sarah Patton admiral@houston.co.uk  

Notes to Editors:  

About Admiral Taverns 

Admiral Taverns (“Admiral”) is the UK’s number one community pub group. Headquartered in Chester; the Group operates a national estate of c.1,420 predominantly wet-led community pubs. Admiral’s unique operational approach has earnt industry recognition with the Group winning Best Community Pub Operator at the 2024 Publican Awards, whilst also being shortlisted for Best Partnership Pub

Company (501+ Sites). In 2019, 2016 and 2013, Admiral Taverns won Best Leased and Tenanted Pub Company at the Publican Awards and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers.

About Molson Coors: 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk. 

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale - Doom Bar. 

[1] Circana, Total On and Off Trade, MAT data to 25/01/2025

Media Enquiries   

Houston    

Ben Robinson/India Spencer/Sarah Patton admiral@houston.co.uk  

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