Proper Pubs and Carling Join Forces to Donate Over £15,000 to Local Foodbanks

Proper Pubs, the award-winning community wet-led operator division of Admiral Taverns, has raised over £15,000 for local foodbanks across the UK in partnership with Carling, one of the UK’s top-selling lager brands^[1], brewed by Molson Coors Beverage Company.

As part of Proper Pubs’ wider ‘Heroes of Hunger’ campaign, Carling pledged to donate 5p of every pint sold across the Proper Pubs estate throughout August 2025 to community foodbanks up and down the country.

Proper Pubs, which has over 220 pubs across England, Scotland and Wales, launched ‘Heroes of Hunger’ in September 2024 with its ‘FoodFest’ activation to coincide with National Foodbank Day on 6^th September. Pubs across its estate were encouraged to host fundraising events, such as a family fun days, to collect as much food as possible. As a result of the fantastic efforts from operators across the country, Proper Pubs successfully donated enough food to feed 1,300 people for a week.

Nathan Wall, Managing Director at Proper Pubs, commented: “Supporting vital community causes is absolutely central to everything we do here at Proper Pubs and I’m delighted that we have been able to partner with Carling to donate more than £15,000 to foodbanks across the UK. This achievement stands testament to the hard work and dedication of our fantastic operators and acts as an important reminder that pubs are the cornerstone of communities, acting as vital lifelines that contribute to all aspects of local life.

I’d like to extend my thanks to our brilliant operators and generous customers for their continued commitment and support – without them, none of this would have been possible.”

Rachel Bailey, Carling Marking Controller at Molson Coors Beverage Company, added: “We’re proud to stand alongside Proper Pubs in supporting foodbanks that provide a critical support to people in need. Carling has always been about bringing people together, and this partnership shows how pubs can play a vital role in uniting communities to make a real difference. Together, we’ve been able to turn the popularity of a pint into a positive force for good.” 

Proper Pubs is always looking for ways to support its communities through an annual schedule of events and fundraising initiatives. Last year, it was crowned Community Pub Operator at the Publican Awards.  

Most recently, the Group collected over 20,000 Easter Eggs to donate to communities in need and raised nearly £100,000 in just three months for various local charities across the UK. In 2024, Proper Pubs successfully donated 16,000 Advent calendars to donate to local charities in need ensuring those experiencing hardship were still able to enjoy the countdown to Christmas and has also been recognised UK-wide defibrillator installation campaign which has already saved 11 lives.

ENDS 

Notes to Editors:  

About Admiral Taverns 

Admiral Taverns (“Admiral”) is the UK’s number one community pub group. Headquartered in Chester; the Group operates a national estate of c.1,420 predominantly wet-led community pubs. Admiral’s unique operational approach has earnt industry recognition with the Group winning Best Community Pub Operator at the 2024 Publican Awards, whilst also being shortlisted for Best Partnership Pub Company (501+ Sites). In 2019, 2016 and 2013, Admiral Taverns won Best Leased and Tenanted Pub Company at the Publican Awards and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers.

About Molson Coors: 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.   

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale - Doom Bar. 

[1] Circana, Total On and Off Trade, MAT data to 25/01/2025

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