Proper Pubs and Carling join forces to support local food banks

This September, Proper Pubs, the award-winning community wet-led operator division of Admiral Taverns is partnering with Carling – the UK’s number one core lager brand[1] – to donate 5p of every pint of Carling sold in pubs throughout its estate to local foodbanks across the UK.  

With over 200 pubs across England, Scotland and Wales, the initiative is part of Proper Pubs’ annual ‘Heroes of Hunger’ campaign which seeks to fight food poverty across the UK. For Carling, the campaign builds on its long-standing commitment to bringing communities together and supporting the places where people gather.

This year’s campaign coincides with National Foodbank Day on 4th September and comes at a time when almost one in eight UK households are experiencing food insecurity[2]. In addition to the donations from Carling sales, pubs are being encouraged to host food collection drives across the month to gather as many donations as possible for local food banks. Last year, as a result of the fantastic efforts from individual operators, Proper Pubs successfully donated over £15,000 and enough food to feed 1,300 people for a week to local food banks across the UK.

From 1st-30th September, every pint of Carling sold in a participating pub will contribute towards a donation to a local foodbank. At the beginning of October, each local foodbank will be presented with the total funds raised, alongside any food collected through donation drives.

Nathan Wall, Managing Director at Proper Pubs, commented: “Championing community initiatives such as local foodbanks continues to sit at the heart of everything we do at Proper Pubs. This support remains crucial during a challenging time for many people across the UK as cost-of-living pressures continue to impact many families and individuals. Following the fantastic efforts and impact of last year’s ‘Heroes of Hunger’ campaign, I’m delighted that we are building on this momentum through our renewed partnership with Carling. On behalf of myself and the entire Proper Pubs team, I would like to extend a huge thank you to our operators, who are the beating heart of their communities. Their dedication and hard work are what make these campaigns such a success, and we look forward to continuing to support communities across the nation through this year’s activation.”

Tina Wood, Operator at the Ashmore Inn, Wolverhampton said: “I've been running a foodbank at The Ashmore Inn since the day I took over, and what started with one simple thought, that nobody in our community should have to go hungry, has grown into something that means so much to me. People can come in through the side door, pick up a bag and take what they need, no questions asked. The Ashmore has never just been about serving pints, it is a place where people can walk in as strangers, leave as friends and come back as family. The generosity we have seen has been incredible, one small donation can encourage another, and before long the whole community is looking after its own. Campaigns like this matter because they don’t only raise much-needed funds; they start conversations. They remind us to look beyond the smile somebody may be wearing and realise that we never really know what battles people are fighting when they go home.”

Rachel Evans, On-Trade Sales Director at Carling brewer Molson Coors, added: "This initiative is a fantastic example of the positive role pubs play in their communities, something we aim to help champion across the industry. As the UK's number one core lager brand[3], Carling has been part of bringing people together in community pubs for decades, and we're proud of the role it's playing in partnership with Proper Pubs for Heroes of Hunger – helping bring the campaign to life and raise valuable funds and donations for local foodbanks across the UK."

Proper Pubs is always looking for ways to support its communities through an annual schedule of events and fundraising initiatives. Its pubs also maintain Heroes of Hunger food collection points throughout the year, with the annual campaign providing a key opportunity to focus efforts and encourage further donations. This year over Easter it collected 21,619 Easter eggs to donate to local charities and during Christmas 2025 operators collected 17,500 selection boxes to donate to local charities and communities in need, as well as raising £80,255 for Admiral Taverns’ charity partner, Claire House Hospice. 

ENDS

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Notes to Editors 

Admiral Taverns (“Admiral”) is the UK’s number one community pub group. Headquartered in Chester; the Group operates a national estate of c.1,365 predominantly wet-led community pubs. Admiral’s unique operational approach has earnt industry recognition with the Group winning Best Community Pub Operator at the 2024 Publican Awards, whilst also being shortlisted for Best Partnership Pub Company (501+ Sites). In 2019, 2016 and 2013, Admiral Taverns won Best Leased and Tenanted Pub Company at the Publican Awards and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers. 

In 2025, Proper Pubs was listed as a finalist in the Best Community Pub category at the Great British Publican Awards and was previously crowned Community Pub Operator at the Publican Awards in 2024. Proper Pubs is committed to supporting operators to run successful pubs with sustainable, long-term futures. The best operators are passionate about pubs and eager to play a central role in their local communities. With a diverse range of pubs available across the UK, Proper Pubs is always looking for talented people who are ready to take the next step and run their own pub.

Operating as a true partnership, running a Proper Pub gives people the chance to manage and shape the day-to-day operations of the pub with the security of being part of the Admiral Taverns group and the expert support from dedicated Business Development Managers.

For many, it’s an opportunity not just to take on a pub, but to build a long-term career they are passionate about.

About Molson Coors 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. We have breweries across the UK, including our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands, from the UK’s leading core lager brand, Carling, to popular favourites such as Coors, Madrí Excepcional, Pravha, Staropramen, Atlantic Pale Ale, Cobra and Doom Bar.

While its history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle, with a growing beverage range in the UK and Ireland including Aspall Cyder and Rekorderlig.

Always enjoy our brands responsibly – bedrinkaware.co.uk

[1] CGA GB On Trade Volume 52 w/e 16-May-2026 / Circana GB Off Trade 52 w/e 16-May-2026

[2] The Food Foundation Food Insecurity Tracker 25-30 June 2026

[3] CGA GB On Trade Volume 52 w/e 16-May-2026 / Circana GB Off Trade 52 w/e 16-May-2026