Rooster’s Secures Regional M&S Listing with Mountain IPA

Rooster’s Brewing Co. has landed a new regional listing with Marks & Spencer’s for Blame It On The Tetons, a 6.3%, extra pale and hazy Mountain IPA.

Delivering the fleshy tropical & stone fruit juiciness of a NEIPA, with a touch of balanced West Coast bitterness on the finish, Blame It On The Tetons quickly became a fan favourite when first brewed as a limited release beer in 2022. Re-brewed annually on the back of this success, it will has now been selected by M&S to feature in a new regional craft beer initiative and is being rolled out in 440ml cans in 150 stores across the north of England.

The listing represents a significant milestone for Rooster’s, underscoring the continued growth of its presence in the off-trade and further cementing its reputation for quality, innovation and consistency.

“We’re incredibly proud to see Blame It On The Tetons on the shelves at Marks & Spencer,” said Ian Galbraith, Rooster’s Sales Director. “It’s a beer that showcases everything we love about the IPA category; big flavour, a soft, hazy body, and a clean, balanced finish. To see something from our limited release range picked up for wider distribution is a real testament to the hard work and creativity of our brewing team.” 

This new listing sees Blame It On The Tetons join the off-trade line-up alongside two IPAs from Rooster’s celebrated ‘Assassin’ range. Baby-Faced Assassin and Hazy-Faced Assassin are both currently available nationally in selected ASDA and Morrisons stores, with Baby-Faced Assassin also recently securing a regional listing in Sainsbury’s.  

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For further information, please contact Tom Fozard on tom@roosters.co.uk

Rooster’s Brewing Co. www.roosters.co.uk  

Notes to Editors 

About Rooster’s Brewing Company 

Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma.

It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.

His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer - with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.

Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.

Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire. 

Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.

In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-ofthe-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.

For further information, please contact Tom Fozard on tom@roosters.co.uk

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