Shepherd Neame and Singha Beer Unveil Landmark Three-Year British Tennis Partnership

Britain’s oldest brewer Shepherd Neame has secured a major new partnership with the Lawn Tennis Association (LTA), becoming the organisation’s Official Beer Partner for the first time as part of a new three-year agreement.

The partnership will see the independent family brewer become the Official Beer Supplier to some of the UK’s leading grass court tennis events, including the HSBC Championship at The Queen’s Club in London, the Lexus Eastbourne Open and the Lexus Nottingham Open.

Premium Thai lager Singha - brewed and distributed in the UK by Shepherd Neame under licence - will be served on draught as the Official Beer across the tournaments.

Shepherd Neame Chief Executive Jonathan Neame said: “We are delighted to begin this exciting new partnership with the LTA and support some of the UK’s most prestigious tennis tournaments over the next three years. Tennis continues to attract growing global audiences and provides a fantastic platform to showcase our portfolio of premium brands, particularly Singha, to customers in a vibrant environment.”

Gary Stewart Head of Commercial & Partnerships at the LTA, said: “We’re delighted to be partnering with Shepherd Neame and bringing Singha Beer to our 2026 grass court season events, enhancing the premium drinks offering for fans. Partnerships like this play an important role in elevating the on-site experience, while also reflecting the continued appeal and commercial strength of LTA events and tennis as a thriving sport.”

About Shepherd Neame

Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes the Bear Island and Whitstable Bay collections. It also brews international lagers under licence including premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and 286 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.

Shepherd Neame is not responsible for the content on third party websites.

For further information please contact Shepherd Neame Director of Marketing and Communications Kathryn Tye on 01795 542259 or email ktye@shepherdneame.co.uk or visit www.shepherdneame.co.uk

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.