Shorebreak Hazy Pale Ale makes a splash on BBC's Saturday Kitchen

Firebrand Brewing Co's Shorebreak Alcohol-Free IPA received glowing praise on the latest episode of BBC Saturday Kitchen, with drinks expert Olly Smith and musician Ricky Wilson praising the beer for its exceptional flavour and character.

Featured as a perfect pairing for host Matt Tebbut's fish and chips, renowned drinks expert 'Jolly Olly' Olly Smith showcased Shorebreak as a standout example of a quality alcohol-free beer.

Speaking on the show, Olly said: “I love it because it's full of flavour. What you're getting is a beer that's packed with all of the joy and the tropical depth that you want, but without any of the booze at all. For me it's all about balance, and lasting flavour is a good indication of a quality drink. This one fills your palate but also has that delightful lingering character.”

Kaiser Chiefs frontman Ricky Wilson was equally impressed, saying “It's absolutely beautiful, I love it” and describing Shorebreak as “Like a proper drink -- big, refreshing, long, characterful” and agreeing with Olly that it was “lovely with a bit of fish and chips.”

The appearance on the show proved an instant success, with the brewery receiving more than 350 orders in the hours following the programme's broadcast.

Brewed in Launceston by independent Cornish producer, Firebrand Brewing Co., Shorebreak is a full-flavoured alcohol-free Hazy Pale Ale that delivers vibrant tropical fruit aromas, balanced bitterness and a satisfying finish. Winner of 'Best Alcohol-Free Pale Ale' at the 2025 World Beer Awards, Shorebreak is brewed with Simcoe, Citra and Cascade for a full, hoppy, tropical flavour, balanced by a super smooth, refreshing body. Shorebreak is gluten free, vegan friendly and only 32 calories per can.

Shorebreak's appearance on one of the UK's most popular food and drink programmes is another milestone for Firebrand, reflecting the increasing demand for premium alcohol-free beers and growing recognition of the brewery's commitment to producing flavour-led yet approachable beers.

Founder and Head Brewer, Joe Thomson said, “We were delighted to see Shorebreak on BBC Saturday Kitchen - big thanks to Olly Smith for featuring our beer! It's very special to hear such brilliant feedback from Ricky Wilson and all the guests on the show, including how well Shorebreak pairs with food. We created Shorebreak to deliver depth of flavour, balance and refreshment so to hear it described in that way on national television is incredibly rewarding.”

Shorebreak Alcohol-Free IPA is available from selected retailers, pubs and direct from Firebrand Brewing.

Notes to Editors

• Shorebreak Hazy Pale Ale, 0.5% ABV, is brewed by Firebrand Brewing Co in Launceston, Cornwall.

• Available in draught kegs and 440ml cans

• Shorebreak is full of hoppy flavour and brewed with Simcoe, Citra and Cascade hops. It is vegan-friendly, gluten free and only 32 calories per can.

• Winner of the 'Best Alcohol-Free Pale Ale' at the World Beer Awards 2025

• Shorebreak was featured on BBC Saturday Kitchen on Saturday 4th July 2026

About Firebrand Brewing Co

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. Now based in a purpose-built brewery and taproom in Launceston, using the finest ingredients and a dedication to quality, their mission is to 'Go Beyond the Usual', encouraging drinkers to explore new flavours and discover something different with every sip.

Visit www.firebrandbrewing.co.uk or find them on Facebook and Instagram.

For more information:

Rachel Williams, Low Gravity Communications

rachel@lowgravity.co.uk | 07855 119832

Phillip Rendell, Head of Marketing, Firebrand Brewing Co

phil@firebrandbrewing.co.uk | 01566 86069

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