Siren Craft Brew Launches Every Minute Matters Campaign with California IPA Re-Release

Siren Craft Brew is launching Every Minute Matters, a campaign celebrating the value of time in all its forms – and rewarding people for getting active.

Whether it's taking on the London Marathon or pushing a toddler round the street, the campaign is built on the idea that every minute of movement counts. From 29 April, participants can unlock rewards at Siren's venues – the Tap Yard, Siren RG1 bar or George & Dragon Swallowfield – and anyone around the country can get involved online.

How to Win

Record your best attempt at an ‘S’ shape inspired by the Siren logo, using your favourite exercise app – MapMyRun, Strava, Komoot – and show it at Siren venues for a reward or upload it to the Siren Craft Brew website. An ‘S’ on the side of Snowdon? A bike trail across the Midlands? Or simply a morning dog walk – the bigger the effort, the bigger the reward.

In Venue:

• 15+ minutes = 15% discount off the round of drinks

• 30+ minutes = 30% discount off the round of drinks

• 60+ minutes = 60% discount off the round of drinks

Online:

• 15+ minutes = 15% discount off a mixed case

• 30+ minutes = 30% discount off a mixed case

• 60+ minutes = 60% discount off a mixed case

At the end of the campaign, one lucky fan who uploads the best map will win a branded minifridge and mixed case.

About Every Minute Matters (7.2% California IPA)

A welcome return of Siren's first ever California IPA, originally made in collaboration with California's finest exponents of the style, Green Cheek. Every Minute Matters is crisp, clean and refreshing, with the name referencing a very particular hop addition schedule. Mosaic, Citra and Simcoe combine with bitter, resinous magic.

Visual: Pale Gold – Hop Haze. Aroma: Pine, Grapefruit, Mango.

About Siren Craft Brew

Headquartered in Berkshire, Siren Craft Brew is a passionately independent brewery that truly believes there is a beer for everyone. Brewed and packed in Finchampstead since 2013, the multi award-winning brewery is proud of its quality, unfiltered, modern, flavour-forward beers. Founded by Darron Anley, the modern brewery exports to 25 countries worldwide and is stocked by the likes of Sainsbury’s, Waitrose, Morrisons and Asda, as well as leading chains and independent pubs, shops and restaurants.

For more information:

Tom Canning, Siren Craft Brew PR

Email: press@sirencraftbrew.com | Tel: 07739 468 202

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