St Austell Brewery launches Extra Special Tribute 2025 in Waitrose
- Guild Secretary
- Oct 14
- 3 min read
St Austell Brewery has announced the launch of Extra Special Tribute (EST) in over 250 Waitrose stores nationwide. Available from today (13th October 2025) it is the first time this limited-edition beer has been available in supermarkets.
A supercharged 7.4% ABV strong ale, EST is a bold reinterpretation of the independent, family-owned brewery’s flagship pale ale, Tribute (4.2% ABV). First brewed in 2023 to mark the coronation of King Charles III, EST has since become a special annual release, crafted in small batches and individually numbered.
“Each edition of EST is brewed to a unique recipe, bottle-conditioned and matured. The 2025 release celebrates English hops and honours two other longstanding St Austell Brewery beers celebrating milestone anniversaries this year - Hicks Special Draught (5% ABV) and Gem amber ale (4.8% ABV).
Georgina Young, Brewing Director at St Austell Brewery, said: “The idea for Extra Special Tribute came from wanting to brew something unique to mark the return to ‘normality’ after the Covid lockdown, which also coincided with the coronation of the King. It felt like the perfect moment to craft a beer that was both celebratory and rooted in our brewing heritage.
“EST 2025 is a rich, moreish brew. It pours a deep gold, almost amber, hinting at the richness within. It delivers sweet notes of caramel and toffee, gentle spice, and subtle hedgerow fruit from the British hops. The flavours pay homage to two of our other much-loved beers, Hicks - which turns 50 this year - and Gem, to mark its 30th anniversary.
“Whether enjoyed now or stored for future tasting, EST 2025 is a celebration of craftsmanship – distinctive, indulgent and memorable.”
A limited run of 13,000 individually numbered and boxed bottles will be available in Waitrose across the UK from today (13th October), with an additional 7,400 bottles sold via St Austell Brewery’s online shop, available from next week. As the beer conditions in its bottle, drinkers can expect emerging notes of orange and sherry to enhance its complexity - just in time for the festive season.
Ryan Crisp, National Account Manager - Off Trade at St Austell Brewery, said: “We’re incredibly proud to see Extra Special Tribute land on shelves in Waitrose for the first time. This listing brings one of our most characterful and premium brews to a wider audience. Waitrose customers value quality and provenance, and EST delivers both in abundance.”
Jourdan Gabbini, Waitrose Beer & Cider Buyer, added: "I’m excited to add the 2025 vintage Extra Special Tribute from St Austell Brewery to the premium ale range at Waitrose. We know that our customers are always looking for new ales to try, with sales up in this segment since a year ago. This 2025 edition is robust and malty - a moreishly drinkable experience, pairing well with rich foods. It’s perfect for the upcoming winter season."
Price: RRP £6.50, 500ml bottle.
ENDS
About St Austell Brewery
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 174 years, and the company’s range of award-winning beers - including Tribute pale ale, Proper Job IPA and korev lager - are available in pubs and supermarkets nationwide. Hot on the heels of the rebrand of its much-loved Proper Job IPA in March 2024 and the launch of its first ever no/low beer in Proper Job 0.5% in October 2024, St Austell Brewery took another huge step in reimagining its identity and values for generations to come.
In June 2025, the business revealed its evolved brand story - a new brand identity, values, and an evolved sustainability plan - taking pride in its rich history whilst embracing a commitment to its ambitions for the future. The business owns over 160 pubs and inns across the West Country - including managed houses and tenancies. It also operates two breweries, in St Austell and Warmley, near Bath (Hare Brewery), having acquired fellow West Country brewer, Bath Ales in 2016, as well as holding a minority share in Harbour Brewing Company. With a network of six distribution centres across the West Country - from St Columb to Wimborne - the company is the leading drinks wholesale company in the South West.
For more information, see https://www.staustellbrewery.co.uk/ or contact:
Communications team
Charlotte Turner
Press Officer
07977564900
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