Stonegate Group reimagines Be At One Piccadilly

A new era begins for Be At One, as Stonegate Group reimagines the much-loved brand with a new Soho flagship, and matches 90s bar prices for launch day.  

A new era begins this week for Stonegate Group’s Be At One, one of the UK’s most recognisable cocktail bar brands, as its flagship Piccadilly venue reopens. A stand-out exterior transformation and stylish interior makeover with soft furnishings and communal seating means that guests can now enjoy the brand’s famously charismatic bartenders from 12pm daily. 

Table service and cocktail-friendly bar bites unlock new experiences for guests, while playful touches like daiquiri-scented bubble guns, bumps of passion fruit caviar and ice well tables that come stocked with Magnum ice creams, ensure that Be At One’s playful, vibrant energy remains. Even the toilets have been given a shimmering glitterball makeover and, at the press of a button, can now be transformed by guests into a high energy mini disco.

With a nod to the brand’s founding year of 1998, Be At One Piccadilly will usher in this exciting new era with a reopening party on Thursday 13th November with drinks available at nineties prices, DJs, pop up entertainment, 90s cocktails with a contemporary twist, complimentary nibbles and a special giveaway at 1pm which forms part of the secretive Be Here At 1pm campaign.

As part of Stonegate’s ongoing commitment to innovation and to create memorable guest experiences, the refreshed Piccadilly venue comes with soft, lounge seating, warm lighting and an atmosphere that builds throughout the day ensuring that those cosy booths still lead to the joyous crazy nights that the brand is famed for. This investment, and the new era it ushers in, now means that Be At One is a flexible and stylish, social space for a variety of occasions that can be enjoyed by early birds, night owls and everyone in between.

Highly skilled bartenders mixing up vibrant, quality cocktails remains at the heart of the experience, with a brand new drinks menu including both innovative new serves and classic Be At One favourites. Inspired by the spirit of the original Be At One, founded in 1998, the menu opens with 90s twists including  the soon-to-be-iconic blue ‘Disco Cosmo’ and takes guest through a journey that and also includes the exciting Collabs section which mashes up two famous drinks to create a brand new serve, such as the ‘Pornpino’ – a mix of vanilla vodka, passion fruit sorbet, limoncello and Prosecco inspired by the Pornstar Martini and Sgroppino cocktails. 

As well as informal, more-ish bar bites such as Honey-glazed Chorizo, Tortilla Chips & Dips and Karaage Chicken Bites, new bar taps have also been installed, enabling guests to enjoy crisp, cold pints alongside their cocktails, broadening the brand’s appeal and making it the perfect spot for a variety of occasions from date nights to mate nights and from afterwork drinks to afternoon socials.

David McDowall Stonegate’s CEO said, “We are delighted to enter into a new Be At One era with the awesome new look Be At One in Picadilly. Our team haven’t just transformed the space, they’ve created a wonderful new cocktail menu, introduced delicious bar food and installed new draught beer taps. The fantastic Be At One team have some real surprises in store for guests too…we are so looking forward to welcoming guests old and new from our official reopening on Thursday 13th November.” 

Be At One Piccadilly reopens on November 13th. Guests are invited to arrive at 1pm for a range of special giveaways and events, with nineties prices available all day.

For more information and to sign up to the database, please visit Be At One Cocktail Lounge & Late Bar Piccadilly | Cocktail bar

Contact: julia@eatandgreenpr.com

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