Suprême House Parties Are Back Thanks to 1664 Bière

As 63% of Gen Z say they prefer to attend or host parties at-home versus going to clubs and bars, 1664 Bière is backing the return of the house party

Across the UK 1 in 3 people plan to host more at-home this year, ditching curated dinners and perfect tablescapes in favour of low-effort, high-vibe gatherings. 1664 Bière is tapping into this shift with its new on-pack promotion, House Party Suprême, running from Monday 2nd March to Sunday 31st May 2026. 

No two nights in are the same - from last-minute drinks with friends and big game nights to music-filled evenings that turn kitchens into dancefloors. It’s all part of modern house party culture, where low-effort, high-vibe gatherings are taking centre stage. 1664 Bière’s prizes are designed to match, whether it’s a low-key hangout or a high-energy house party.

The on-pack promotion offers:

• Weekly £2,000 suprême hosting bundles for winners to choose from 

• Instant-win prizes including Bluetooth speakers and Polaroid cameras

As hosting becomes more casual, beer is increasingly becoming the go-to, a low pressure, easy to share, and well-suited to any kind of night in. 1664 Biere promotional packs are available nationwide across grocery, convenience and wholesale, with winners chosen each week until Sunday 31st May.

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