T&R Theakston and Swinkels UK announce nationwide on-trade sales partnership

Two independent family brewers join forces to strengthen UK presence and expand portfolio offering

Independent family brewers T&R Theakston and Swinkels UK, a subsidiary of Netherlands-based Royal Swinkels, today announced a new strategic on-trade sales partnership. Bringing together more than 500 years of combined brewing heritage, the collaboration will enhance national coverage and offer UK pubs, bars and operators a broader, complementary portfolio of world-class beers.

Launching on 3 November 2025, the sales partnership unites two family businesses with shared values of independence, craftsmanship and long-term growth for future generations. Under the agreement, Theakston will represent Swinkels’ portfolio in the UK on-trade, driving strategic development and expanding reach across both free trade and national accounts.

Theakston’s established cask and keg range—including much-loved beers such as Old Peculier and Theakston Best Bitter—will be joined by Swinkels’ distinctive brands. These include fast growing Belgian Fruit Beer, Fruitage by Rodenbach; iconic global pilsner Bavaria; La Trappe Trappist beers; and cult favourite Uiltje Brewing, known in the UK for Juicy Lucy NEIPA. Together, the two portfolios provide customers with greater choice, depth and quality across beer styles.

This collaboration strengthens both brewers’ ability to serve the entire UK on-trade market, combining Swinkels’ diverse international range and brewing expertise with Theakston’s deep trade relationships and reputation. Customers can expect the same high-quality service, now with an expanded offering.

Shared visionBoth Swinkels and Theakston share a passionate commitment to family values, independence, and sustainable brewing. With over 500 years of brewing heritage between them, the on-trade sales partnership is built on a foundation of shared vision for delivering exceptional beer experiences across the UK.

Gijs Swinkels commented: “We are delighted to partner with Theakston Brewery, a name that carries immense trust and respect in the UK beer trade. As two independent, family-run brewers, we share the same approach to quality, service and long-term commitment. Together we will strengthen our UK presence and deliver more value to customers.”

Simon Theakston, Chairman of T&R Theakston, added: “We are excited to be working with Swinkels – a global brewer that, like us, is rooted in family ownership and long-term thinking. Our portfolios perfectly complement each other, and this partnership enables us to offer a broader, more diverse selection to our customers while growing our national footprint together.”

The partnership represents a new chapter for both breweries: expanding brand access, enhancing customer service and creating a dynamic nationwide presence in the UK on-trade.

ENDS

About T&R Theakston

T & R Theakston, based in Masham, North Yorkshire, is one of England’s most historic and respected family-run breweries. Founded in 1827 by Robert Theakston, it has remained closely tied to traditional brewing values while continuing to innovate. Theakston is best known for its legendary Old Peculier, a strong, dark ale with a rich heritage and loyal following. Alongside this flagship beer, the brewery produces a range of cask and bottled ales that showcase classic Yorkshire craftsmanship. Still independent and family-owned, Theakston Brewery is deeply rooted in its community and synonymous with quality, tradition, and character in British brewing.

About Royal SwinkelsRoyal Swinkels is an independent family business in brewing and malting with over 300 years of rich heritage. For eight generations, the Swinkels family has led a group of companies that consists of 8 breweries and 2 malt houses. This ensures a presence in a broad playing field within various domains, including beer, soft drinks, craft soda, energy drinks, malt, malt extract and real estate. Royal Swinkels is active in 130 countries with a portfolio that contains over 300 beverages. Worldwide, approximately 3,000 employees work at Royal Swinkels on its ambition to continuously do business in a smarter and more sustainable way. 

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Front Left

Gijs Swinkels, Royal Swinkels, Chief Commercial Officer (CCO)

Front Right

Simon Theakston, Theakston Chairman

Back Row Left - Right

William Theakston, Theakston, Channel Development Manager

Simon Holland, Royal Swinkels, General Manager, UK 

Richard Bradbury, Theakston, Managing Director

Huub in der Rieden, Royal Swinkels, Managing Director, Export

Contact: Chloe.Briggs@aberfield.com

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