T&R Theakston brings new award winning Peculier pint to pubs

Independent brewery, T&R Theakston is bringing an extension of its iconic Old Peculier to pubs, through the on-trade launch of Peculier IPA.

The IPA was created by head brewer Mark Slater to meet the brief of brewing a beer which was worthy of the 200-year-old brewery’s legendary ‘Peculier’ name.

Since its retail launch in 2023, Peculier IPA has received an incredible reception in the off trade, achieving listings in Sainsbury’s, Morrisons, Co-Op and Booths. The beer’s Peculier pedigree was also recognised through its receipt of Best Strong Pale Ale/Bitter at The Great Exhibition of Prize Ales 2024 and this new pint will now be available in pubs throughout the UK.

Made with 100% British ingredients the beer pays homage to the origins of Indian Pale Ales, a beer which sought to bring together the strength of alcohol with the antioxidant character of hops designed to robustly withstand the lengthy voyage from the UK to India in previous centuries.

The 5.1% Peculier IPA is brewed using the finest of British malted barley and three new world, English grown hops, Harlequin, Jester and Olicana delivering a zesty, fruitiness with a full-bodied malty undertone that finishes with a pronounced hop-forward flourish, creating a unique character worthy of its illustrious namesake.

Richard Bradbury, managing director at T&R Theakston, said: “In our 200-year history, the Peculier brand has remained prized and protected so it was no mean feat to create a beer worthy of this name. We truly believe this IPA has earned its right to be deemed Peculier and is testament to the skill of our expert brewing team.

“Whilst bringing something new to our range, we were also keen to capture the heritage of the IPA in a way which puts UK homegrown ingredients in the spotlight. The result is a pint of outstanding smoothness, flavour and character which is establishing a legendary status of its own and we can’t wait to see it enjoyed in its ideal setting, the great British pub.”

To stock Peculier IPA on your bar, contact sales@theakstons.co.uk. To find out more about T&R Theakston, visit: https://www.theakstons.co.uk/.

ENDS

For more information contact Chloe Briggs or Ben Ormsby at Aberfield Communications on chloe.briggs@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.

Notes to editor

About Theakston Brewery

Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK.

At the heart of its brewing heritage is the iconic Theakston Old Peculier, internationally acclaimed as one of the great British ales. The Theakston portfolio includes a combination of cask and keg beers, with ten permanently available:

• Theakston Best – the quintessential English session ale

• Theakston Old Peculier – the Legend

• Theakston Peculier IPA – a widely acclaimed hop-forward IPA

• Theakston XB – Masham’s best-kept secret

• Theakston Lightfoot – a gluten-free cask ale

• Theakston Quencher – a new low-ABV cask ale

• Theakston Barista Stout – a coffee connoisseur’s favourite

• Theakston Pale Ale – a Mid-Atlantic-style New England Pale

• Theakston Dark Mild – the only nationally available Mild in the UK

• Theakston Nowt Peculier – a game-changing 0.0% alcohol-free beer, crafted using the same ingredients and methods as Old Peculier, with innovative reverse osmosis filtration to retain its rich, dark, and fruity character.

This core range is complemented by a selection of well-established seasonal ales.

Theakston Brewery has a long tradition of supporting the Great British Pub and the communities it serves, with a strong commitment to quality, brewing excellence, and heritage. Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round.

For more information, visit www.theakstons.co.uk or follow us on Facebook, Instagram, Tik-Tok and LinkedIn.

For more information contact Chloe Briggs or Ben Ormsby at Aberfield Communications on chloe.briggs@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.

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