T&R Theakston reveals fresh new look for Brennan’s Irish Stout

Independent brewery, T&R Theakston has worked with Brennan’s Brewery Ireland to refresh the branding of its Irish Stout. Available from October, the new look for Brennan’s looks to boost the brand’s bar stand out with a design which reflects the quality of the beer and its heritage.

Brennan’s is a 4.2% ABV velvety dark ruby stout featuring a smooth creamy white head and a cocoa aroma, distinguished by earthy caramel undertones.

The beer which hails from County Wexford, comes from the Brennan family which has a rich history in brewing and the pub industry that can be traced back four generations both in Ireland and Britain. The partnership with Theakston’s was established two years ago as consumers began rediscover stout and dark beers.

Since then, the demand for Brennan’s has increased and the rebrand seeks to support this growth by ensuring the pump clips gain attention and reflect the quality of the beer.

Richard Bradbury, managing director at T&R Theakston, said: ‘It’s been a fantastic year for Brennan’s in terms of demand, with a near 200% uplift in sales. We’re really proud of the new design and with interest in darker beers and stouts showing no signs of slowing as we enter the colder months, we look forward to continuing to share our expertise with Peter and the Brennan family as together we look to further grow this special Irish Stout.

Peter Brennan, founder of Brennan’s Irish Stout, said: "Like Theakston’s, we are a family business with generations of involvement in brewing and pubs. It has been a privilege to work alongside such an esteemed brewery and see our brand grow here in the UK. Long may it continue as we look to an exciting future for Brennan’s with this revamped look.”

To stock Brennan’s Irish Stout on your bar, contact sales@theakstons.co.uk. To find out more about T&R Theakston, visit: https://www.theakstons.co.uk/.

ENDS

Notes to editor

About Theakston Brewery

Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK.

At the heart of its brewing heritage is the iconic Theakston Old Peculier, internationally acclaimed as one of the great British ales. The Theakston portfolio includes a combination of cask and keg beers, with ten permanently available:

• Theakston Best – the quintessential English session ale

• Theakston Old Peculier – the Legend

• Theakston Peculier IPA – a widely acclaimed hop-forward IPA

• Theakston XB – Masham’s best-kept secret

• Theakston Lightfoot – a gluten-free cask ale

• Theakston Quencher – a new low-ABV cask ale

• Theakston Barista Stout – a coffee connoisseur’s favourite

• Theakston Pale Ale – a Mid-Atlantic-style New England Pale

• Theakston Dark Mild – the only nationally available Mild in the UK

• Theakston Nowt Peculier – a game-changing 0.0% alcohol-free beer, crafted using the same ingredients and methods as Old Peculier, with innovative reverse osmosis filtration to retain its rich, dark, and fruity character.

This core range is complemented by a selection of well-established seasonal ales.

Theakston Brewery has a long tradition of supporting the Great British Pub and the communities it serves, with a strong commitment to quality, brewing excellence, and heritage. Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round.

For more information, visit www.theakstons.co.uk or follow us on Facebook, Instagram, Tik-Tok and LinkedIn.

For more information contact Chloe Briggs or Ben Ormsby at Aberfield Communications on chloe.briggs@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.

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