Theakston’s launches new Special Reserve into Morrisons Supermarkets

Theakston’s Brewery announces the launch of Special Reserve, a brand new beer in its range, which will make its debut with a national listing in Morrisons in October.

A beautifully full, rounded and great tasting ale, Special Reserve, is brewed in Masham, using fresh Fuggle hops, which give the traditional ale a delightful subtle fruitiness.

The beer has an ABV value of 6.5%, making it the strongest ale in Theakstons’ range. Available in 500ml bottles, the beer will be available in the off-trade, with Waitrose also to be listing the new product in November. Special Reserve is an ideal accompaniment to strong flavoured foods, such as strong cheeses like Blue Wensleydale.

Simon Theakston, chairman of T&R Theakston, said: “As a brewery with almost 200 years of experience crafting legendary beers, we pride ourselves on staying true to our heritage while creating beers that people want to drink. Modern consumers are returning to classic styles of British ale ones which match their higher ABV value with distinctive rich and smooth flavour profiles, and so it felt the right time to create something unique for our off-trade customers with Special Reserve, a drink that celebrates both the high quality ingredients we use and the skills of our brewers in every sip.”

Special Reserve is just the latest new product from Theakston’s brewery to capture retailer attention with the independent family-run brewery growing listings earlier this year for its iconic Old Peculier, it’s alcohol-free counterpart Nowt Peculier and it’s Salted Caramel Porter.

To find out more about T&R Theakston, visit: www.theakstons.co.uk.

About Theakston Brewery

Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK.

At the heart of its brewing heritage is the iconic Theakston Old Peculier, internationally acclaimed as one of the great British ales. The Theakston portfolio includes a combination of cask and keg beers, with ten permanently available:

• Theakston Best – the quintessential English session ale

• Theakston Old Peculier – the Legend

• Theakston Peculier IPA – a widely acclaimed hop-forward IPA

• Theakston XB – Masham’s best-kept secret

• Theakston Lightfoot – a gluten-free cask ale

• Theakston Quencher – a new low-ABV cask ale

• Theakston Barista Stout – a coffee connoisseur’s favourite

• Theakston Pale Ale – a Mid-Atlantic-style New England Pale

• Theakston Dark Mild – the only nationally available Mild in the UK

• Theakston Nowt Peculier – a game-changing 0.0% alcohol-free beer, crafted using the same ingredients and methods as Old Peculier, with innovative reverse osmosis filtration to retain its rich, dark, and fruity character.

This core range is complemented by a selection of well-established seasonal ales.

Theakston Brewery has a long tradition of supporting the Great British Pub and the communities it serves, with a strong commitment to quality, brewing excellence, and heritage. Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round.

For more information, visit www.theakstons.co.uk or follow us on Facebook, Instagram, Tik-Tok and LinkedIn.

For further information please contact Ben Ormsby or Emily Mukherjee via Theakstons@aberfield.co.uk.

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