Theakston’s quenches thirsts with Quencher listing in over 500 stores nationwide

Independent Yorkshire brewery, T&R Theakston is celebrating a host of new listings for its 3.4% beer, Theakston Quencher.

Sating thirsts for a lower alcohol option, the beer received an incredible on-trade reception, prompting the family run business to bring the new low ABV to the off-trade.

The brewery has announced new listings in 500 ASDA and Morrisons stores nationwide, with regional listings in the North and Yorkshire also secured for Booths and Sainsbury’s.

Cans of the lower ABV beer will be available in ASDA from late May with bottles now available in Morrisons, Booths and Sainsbury’s.

Developed by the Theakston’s head brewer, Mark Slater, Theakston Quencher was designed to meet the rising demand from consumers for a lower alcohol cask ale, which retains the complexity of character found in stronger beers such as Theakston’s iconic Old Peculier. It is brewed using the finest Pearl Barley and English grown Sovereign and Eldorado hops, which create a deceptively full-bodied cask ale with a refreshing floral and fruit hop character.

Richard Bradbury, managing director at Theakston Brewery, said: “With changes to beer duty and rising demand for lower strength beers, we took the decision to create a distinctive new ale which offers all the hallmarks of a Theakston classic. Our brewing team have excelled themselves!”

“Quencher has quickly become one of our best performing beers, confirming our decision was correct and we are pleased to see Quencher continue its success with our national retail listings. Combining high-quality raw ingredients with our nearly two hundred years of brewing expertise, enables us to continue innovating within the cask ale market and we are proud to be welcoming new drinkers into the Theakston fold.”

These new listings follow the brewery’s recent launch of Nowt Peculier, a 0.0% version of the brewery’s legendary Old Peculier in Sainsbury’s stores across the UK. The new alcohol-free bottled beer has received a glowing reception in both the on and off trade and demonstrates the near 200-year-old brewery’s commitment to continue to innovate and respond the changing consumer demands.

To find out more about T&R Theakston, visit: https://www.theakstons.co.uk/ and to discuss retail listings email sales@theakston.com.

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For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.

About Theakston Brewery

Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK.

At the heart of its brewing heritage is the iconic Theakston Old Peculier, internationally acclaimed as one of the great British ales. The Theakston portfolio includes a combination of cask and keg beers, with ten permanently available:

• Theakston Best – the quintessential English session ale

• Theakston Old Peculier – the Legend

• Theakston Peculier IPA – a widely acclaimed hop-forward IPA

• Theakston XB – Masham’s best-kept secret

• Theakston Lightfoot – a gluten-free cask ale

• Theakston Quencher – a new low-ABV cask ale

• Theakston Barista Stout – a coffee connoisseur’s favourite

• Theakston Pale Ale – a Mid-Atlantic-style New England Pale

• Theakston Dark Mild – the only nationally available Mild in the UK

• Theakston Nowt Peculier – a game-changing 0.0% alcohol-free beer, crafted using the same ingredients and methods as Old Peculier, with innovative reverse osmosis filtration to retain its rich, dark, and fruity character.

This core range is complemented by a selection of well-established seasonal ales.

Theakston Brewery has a long tradition of supporting the Great British Pub and the communities it serves, with a strong commitment to quality, brewing excellence, and heritage. Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round.

For more information, visit www.theakstons.co.uk

For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.

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