Vocation Brewery Unveils Seven New Festive Beers for Pubs & Bars
Seasonal keg and cask range combines sessionable styles with distinctive festive specials
Hebden Bridge, UK: 15 September 2026 – Independent brewer Vocation Brewery, known for its bold and flavourful premium beers, is helping pubs and bars drive additional value from the Christmas trading period with seven new seasonal beers available on draught – spanning sessionable cask releases and contemporary IPAs, through to indulgent festive stouts.
The Christmas line-up has been developed to help operators cater for wide-ranging tastes and festive drinking occasions, while creating opportunities for discovery and trade-up.
Vocation Brewery's Beer Census* found that almost 70% of drinkers had discovered a new favourite beer or beer style within the previous 12 months, while 44% of 25–34-year-olds said they would visit pubs more often if they could try new and distinctive beers.
“Christmas is one of the biggest commercial opportunities of the year for pubs and bars, and the best festive beer offering balances trusted favourites with something new and seasonal,” said Chris Mitchell, Head of Marketing at Vocation Brewery. “It’s a time when customers are often more open to treating themselves and trying something different, giving operators an opportunity to create a sense of occasion while encouraging trade-up.”
The breadth of the new Christmas range allows operators to offer lighter, more sessionable beers suited to longer festive gatherings alongside richer and more unusual styles with flavours that feel distinctly seasonal.
Vocation's new festive draught range includes four keg releases:
White Gold Panettone White Stout (6.0% ABV) – A smooth, pale stout brewed with honey, orange peel, raisin, vanilla, cardamom and cinnamon to recreate the flavours of the classic festive bake.
Office Party Hazy IPA (5.0% ABV) – A juicy, hazy IPA packed with tropical fruit, citrus and soft apricot notes, delivering bold modern hop character with a smooth finish.
Winter Sun Limoncello IPA (6.5% ABV) – A light, slightly hazy IPA with vibrant lemon, lime and citrus notes, inspired by limoncello and balanced by a smooth malt base.
First Pick Chocolate & Creamy Hazelnut Praline Stout (4.6% ABV) – A rich, full-bodied stout with roasted malt, chocolate, creamy hazelnut praline, caramel and vanilla notes.
The cask line-up includes:
Huddle Up Galaxy Blonde (4.2% ABV) – A golden blonde ale with bright mandarin, citrus and passionfruit notes, balanced by a soft malt base and clean finish.
Panic Buy Session Pale (3.4% ABV) – A light, easy-drinking session pale with pine, resin, tropical fruit and citrus hop character, delivering plenty of flavour at a highly sessionable strength.
Dark Delights Dark Cocoa Stout (4.5% ABV) – A smooth stout with layers of caramel, dark chocolate and gentle roast, brewed with cocoa husks and cocoa powder for a soft hot chocolate character.
“Different occasions call for different beers, so rather than focusing on one style of festive beer, we’ve created a range that moves from bright, hop-forward and sessionable beers through to richer stouts inspired by flavours such as panettone, dark cocoa and hazelnut praline,” said Rob Beck, Head Brewer at Vocation Brewery.
The seven seasonal releases will be available to on-trade outlets nationwide from November in 30L kegs and 9G casks directly from Vocation Brewery and through selected regional and national wholesalers.
About Vocation Brewery:
Offering bold and flavourful beers for the many, Vocation Brewery was founded in 2015 by John Hickling, who left his job to follow his calling and brew the big, flavourful beers that he loves. From its humble beginnings in an old chicken shed high up on a hill, 1,000 feet above sea level, Vocation Brewery has grown strongly and now brews over 10 million pints a year which are sold nationally in the UK and throughout the world.
Brewing a breadth of beers, including exemplary IPAs, pale ales, stouts and barrel-aged beers, Vocation Brewery crafts distinctive beers with interesting aromas and flavours that invite conversation.
Alongside filling fridges across the globe, beer lovers can enjoy Vocation Brewery’s craft beers in numerous bars across the country, including its very own bars, Vocation & Co. With locations in Hebden Bridge, Halifax and Sheffield, Vocation & Co acts as an extension of its brewery, creating a warm social space for local communities to enjoy great-tasting beer.
Vocation Brewery’s range of beers are available to purchase directly through its website, and are stocked in grocery, high-street and online retailers, including Tesco, Sainsbury’s, Asda, Morrisons and Amazon.
For more information, please visit www.vocationbrewery.com and/or follow them on Instagram (@vocationbrewery).
Notes to Editors:
Click here for supporting downloadable high-resolution images.
Samples and trade pricing are available on request.
UK and international sales enquiries can be directed to sales@vocationbrewery.com.
* Vocation Brewery Beer Census research conducted by 3Gem via an independent online general population survey of 2,000 UK adults, aged 18+ between 28 November and 2 December 2025.
For more information, please contact:
Fiona Taylerson
Fairways Communications
Tel: +44 (0)7775 926903
Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.
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