Wells & Co. marks founder Charles Wells' birthday with launch of Old Bedford Ale

A new limited-edition 9.5% vintage ale inspired by a former favourite from the brewery's archives is being launched today by Wells & Co. to mark the birthday of founder Charles Wells (13 August).

Named Old Bedford Ale, the beer celebrates the heritage of the Bedford-based brewer and reflects the spirit of innovation and adaptability that has helped the independent family business thrive across five generations. Revived as part of Wells & Co.'s 150th anniversary celebrations, the beer pays tribute to both the company's brewing legacy and its hometown of Bedford.

Founded in 1876, Wells & Co. has evolved through generations of change while remaining proudly family owned. Today, it operates over 160 pubs across the UK and France and continues brewing from Brewpoint, its state-of-the-art brewery in Bedford.

Peter Wells, Chief Executive Officer and great-great-grandson of Charles Wells, said:

"Adaptability has been the defining characteristic of this business since Charles Wells founded it in 1876.

"Every generation has had to respond to new challenges, new opportunities and changing customer expectations. The ability to evolve while staying true to our values has been critical to our long-term success. For us, heritage isn't about preserving the past, it's about taking the values and lessons that built the business and applying them to a changing world."

Originally brewed in the late twentieth century, Old Bedford Ale has been revived using 100% British malts and hops. The 9.5% vintage ale delivers rich toffee and burnt sugar notes balanced by a firm bitterness, combining a traditional flavour profile with an approach designed to appeal to today's ale drinkers.

"Old Bedford Ale is a fitting tribute to our founder because it reflects something that has remained constant throughout our history. Charles Wells was Bedford's original entrepreneur and brewer, and more than 150 years later we're still brewing independently in the town he called home. Respecting tradition has always mattered, but so has being prepared to do something new. That combination of heritage and innovation is as important today as it was 150 years ago."

As Wells & Co. celebrates both its 150th anniversary year and the birthday of its founder, Old Bedford Ale serves as a reminder that the businesses which stand the test of time are those willing to evolve while staying true to their roots.

For more information:

Maria Kjeldbjerg, Account Executive, Storm Communications

T: 020 7240 2444

maria.kjeldbjerg@stormcom.co.uk

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