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Guild Member Profile

Rob Cadwell

Brewery Sales & Operations Manager and podcaster
  • Full member
  • Brewing
  • South East
  • Cicerone Certified Beer Server
  • Podcasting, Photography, Communications, PR, Internal Communications, Engagement, Social Media, Events, Planning, Homebrewing.

What is the one thing you'd like to tell visitors to the Guild's website?

I’m sales and operations manager at Elusive Brewing. In my spare time, I’m the creator and host of the We Are Beer People podcast and I have over 14 years experience in PR, Social Media, Communications and Engagement across the beer, food and hospitality sectors.

What you can offer as a writer/beer lover?

At its heart, beer comes back to people and it is people that elevate beer to where it is and where it can be.

Beer is only possible with people and I find it fascinating to hear their stories and discover what it’s like in their shoes and where some of our favourite beers and brands come from.

I draw on my experience as a communicator and marketeer to help uncover and tell those stories.

What do you like most about being a Guild of Beer Writers member?

It’s the people of course! The Guild helps connect communicators with one another and, together, lift the beer industry and the role of communication.

Pieces of work by Rob:

  • We Are Beer People

    A podcast where we have a chat with the long line of people who help us enjoy beer.

    From farmers to brewers to engineers, packaging, dray drivers, designers, bottle shop and bar staff and everyone in between.

    This is a podcast that gives a glimpse into the beer world, its roles and its people.

    Because without beer people, there wouldn’t be beer.