Windsor & Eton Brewery have today released further details of their planned MAGNA CARTA beer.
Having announced plans for MAGNA CARTA, details of the special label design were revealed today. The label features the work of Graham Clarke, artist, author, illustrator and humourist, and one of Britain’s most popular and best-selling printmakers
Bob Morrison, co-founder and Marketing Director explains:
“Our design is adapted from an original etching by Graham Clarke called ‘Very Much Obliged’. The moment we saw the original, we thought it would make a really unusual and amusing label. So we called Graham and explained our idea of developing a beer that reflected the democratic principles of the Magna Carta itself – to create ‘a beer by the people for the people’. The challenge was to take such a large and detailed etching and somehow get it to work on small label. I had the pleasure of visiting Graham at his studio in Kent. Graham has been fantastic, helping us with our adaptation and adding his own thoughts on label printing”
Meanwhile the competition to find the MAGNA CARTA beer itself is really hotting up as the London Amateur Brewers vie for the prestige of creating the beer that lives up to the famous MAGNA CARTA name.
Paddy Johnson, Master Brewer continues:
“The beer is bubbling along nicely – well, 12 beers to be exact. I spent some time at the London Amateur Brewers regular brew-in yesterday to see how they were getting on. Every brewer is working away on his or her own recipe but it good to hear them offering advice and tips to each other. That’s what craft brewing in this country is all about – everyone helping to make the best new craft beers possible for people to enjoy”
Further details of judging and the winning recipe will be announced in early June.
ENDS
For further information including interviews please contact:
Paddy Johnson or Will Calvert
Tel: 01753 854075
Graham Clarke
Tel : 01622 743938
IMAGES
· MAGNA CARTA label
· Photo of Graham Clarke and Bob Morrison in Graham Clarke’s studio in the village of Boughton Monchelsea, Kent