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19th September 2013

Adnams adds lager to its Jack Brand beer range

Suffolk-based brewer Adnams, has announced the launch of its first ever lager – Dry Hopped Lager is the latest addition to its Jack Brand beer range.

Adnams first introduced its craft beer range, Jack Brand, to the market in April this year with Innovation, closely followed by Clump Sagin, Rye IPA, in June. Adnams Sales Director, Max Bond commented “Our Jack Brand beers have made a great start and we are hugely excited about the addition to the range of a distinctive, flavoursome lager. Fergus has created the beer combining traditional lager methods with modern hop flavours.  There has been a growing amount of interest and customer demand for craft beers and lagers and Jack Brand Dry Hopped Lager presents a great opportunity for our pub and free-trade customers.” 


Adnams’ Head Brewer, Fergus Fitzgerald describes the style, “For our first true lager we were keen to make a beer that had the appearance that everyone is familiar with but with the twist of more fruit driven hops.


“We did several trials on our pilot brew kit to try to get the right balance and eventually settled on this recipe.


“We’ve brewed it with Pilsner malt and added a touch of Vienna malt for a few more grain notes. We used Sterling and Amarillo hops to add a slight citrus tone to the beer. We brought in the lager yeast and fermented it at 13 degrees C which in comparison to our normal ale fermentations meant for a long fermentation but it helped to keep the influence of the other flavours of the yeast really low.


“We fermented it drier than we would do for most beers and once finished we added some more hops, this time some Galaxy from Australia to give slight mango and passion fruit notes, and then stored the beer cold.”


Adnams Jack Brand beers will offer all the expertise & skill from our brewers and will be available in 30 litre kegs and 330ml bottles. This range is also an opportunity for Adnams to introduce new flavours, with the possibility for small runs and limited editions. The design is inspired from one of the old bottles found in our museum. In essence, Jack Brand beers give a firm nod to many years of Adnams’ brewing heritage at the same time as introducing modern designs and flavours.




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Notes to Editors

About Adnams:

Adnams, the brewer, distiller and retailer, is an independent values-based business committed to a sustainable future. It has been brewing from its base at Southwold on the Suffolk coast for over 100 years and produces a range of cask, kegged and bottled beers, which are available in pubs and supermarkets nationwide.  The company has an estate of pubs, hotels and a small chain of wine and kitchenware stores. For further information about Adnams visit

For further information contact:

Emma Hibbert

Head of Corporate Affairs