Yakima Chief Hops (YCH), a grower owned global hop supplier, is pleased to announce the launch of their homebrew product line for the European market. Partnering with local distributors and homebrew retailers, homebrewers in the EU will now have access to high quality hop products, along with popular American hop varieties.
Yakima Chief Hops is the leading grower owned hop supplier based in the Pacific Northwest – the heart of America’s hop industry. Their mission is to connect brewers worldwide with the independent family farms that supply their hops. With a focus on quality, innovation and sustainability, YCH has been supplying the commercial brewing community with premium hop products for more than 30 years. Until recently, the availability of YCH’s products in homebrew packaging, or small pack, has been mostly limited to the US market.
With the expansion of the craft beer industry, Yakima Chief Hops is dedicated to increasing their global reach and ensuring brewers worldwide have access to their products. Believing that homebrewers are at the heart of the art of craft beer, YCH strives to supply them with the same extensive portfolio of hop products as commercial brewers.
Following the opening of a new distribution center and European headquarters in Mont-Saint-Guibert (Belgium) this year, YCH has installed a sophisticated small pack production line at this EU location. YCH’s unique production facilities and processes are geared towards meeting the highest quality standards, from nitrogen flushed packaging to optimal storage conditions.
“We are very proud to now be able to provide full boxes of Yakima Chief Hops® small packs to European homebrew stores and retailers. We package foils of T90 pellets in 1kg and 50g, and Cryo Hops® pellets in 1kg and 25g, with the same uncompromising dedication to quality that we put towards the production of our commercial brewery 5kg pack type made out of Yakima in the USA,” said Maria Skalli, European Business Development Lead at Yakima Chief Hops. “Bringing these smaller formats dedicated to homebrew use will protect hops and guarantee that the optimum YCH supply chain is in place from our US family hop farms all the way through to homebrewers’ hands, avoiding risk of hop oxidation. Until now, in Europe, our larger bags would typically be opened up by homebrewers or 3rd party companies and then partly used to meet homebrew smaller addition rates, putting hop quality at risk.”
Yakima Chief Hops is always committed to partnering with distributors and retailers that align with their company values, as they view these partnerships as an extension of their business. Distributors and retailers are encouraged to reach out to them at Homebrew.EU@yakimachief.com to discuss this new opportunity and gain access to their latest homebrew products.
Yakima Chief Hops
YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become more than a hop supplier. We are leaders of innovation, quality and customer service. We are a resource for brewers, providing solutions-based products and industry leading research. We are advocates of sustainability and meaningful social causes, working to support the environment and communities around us. https://www.yakimachief.com/
Press release from Yakima Chief Hops
Cait Schut, Global Communications Manager