If Dry January isn’t your thing, Marston’s Brewery has something which just might help you through the month where we all need to check our intake after the Christmas and New Year excesses.
Marston’s Resolution is an 88-calorie premium beer with an abv of 4.7%. Available in 275ml bottles, customers can purchase Resolution via the Marston’s Brewery online shop: www.marstonsbrewery.co.uk/shop/
Marston’s Resolution delivers punchy flavours and lots of character. In order to deliver all of that wonderful flavour, which Marston’s Brewery is renowned for, Marston’s Resolution undergoes a double fermentation process which turns all sugars into alcohol.
The end result is a strong, refreshing beer that’s less filling and easier to drink. Not only this, but it also has a great taste and is finished off with a crisp note.
Kirsty Polmeer, Marketing Manager, Marston’s Brewery, CMBC said: “After Christmas, a lot of us make changes to our lifestyle and we are pleased we can offer a beer with 88 calories which can help people keep to their new resolutions, but does not compromise on taste.”
For 2021 the brand has undergone a bottle design refresh to emphasise the lighter beer and new packaging formats are also planned later in the year. A trade advertising campaign; a 10,000 consumer sample tasting programme taking place during January and February; along with a social media campaign, taking a look at the lighter and heathier side of life, are all lined up to bring Marston’s Resolution to drinkers in 2021.
-ENDS-
Editor’s Notes
For more information about Resolution, please visit: www.marstonsbrewery.co.uk/resolution
To purchase Resolution online, please visit: www.marstonsbrewery.co.uk/shop/
Marston’s Brewery address: Marston’s Brewery, Shobnall Road, Burton Upon Trent, DE14 2BG
Press release from the Vital Agency on behalf of Marston’s Brewery
For more information about Resolution, please contact Charlotte Collins via charlotte@thevitalagency.co.uk or Jeremy Eaton via jeremy@thevitalagency.co.uk