Barry Island IPA, a collaboration brew between Welsh brewer Brains and Simon Martin – known to many as You Tube beer reviewer ‘Real Ale Guide’ – goes on sale today in Morrisons stores throughout the UK.
The beer reviewer and Barry resident brewed the American-Style India Pale Ale with Brains early in 2012 in their small craft brewery plant. After success in pubs and beer festivals, Barry Island IPA was brewed again in the main brewery at the end of last year and bottled for sale in a small number of Tesco stores nationwide. This latest Morrisons deal will see the beer stocked in all 450 stores nationwide, making it Brains’ best selling craft beer.
Paul Harvey, head of retail multiple groups, said: “We’ve had a fantastic response to our craft beer range from our larger grocery multiple customers. We’re able to offer the variety and taste profiles you would expect from a craft brewery operation, underpinned by the heritage, quality and consistency of the Brains brand.”
Over the past three years Simon has become Europe’s largest craft beer reviewer on YouTube, having reviewed hundreds of beers from all over the world. To see Simon’s reviews visit www.youtube.com/realaleguide. You can also find Simon on Facebook (Real Ale Guide) and Twitter @RealAleToday
For a full list of stockists visit www.brainscraftbrewery.com/
Created by Simon Martin, aka Mr Real Ale Guide, this India Pale Ale was inspired by the ‘IPA revolution’ across the pond. The boy from Barry has used a trio of hops from the US in this pale coloured ale, which is bursting with citrus aromas. A unique smooth malt taste upfront is finished off by a vigorous bitterness and a ‘tidy’ clout of citrus and berry hop flavours.
For more information please contact Laura Overton on 029 2033 4762 or firstname.lastname@example.org
Laura Overton | Communications Executive | S.A Brain & Co Ltd
The Cardiff Brewery | Crawshay Street | Cardiff | CF10 5DS
Tel: 029 2033 4762 | Mob: 07771 633091