BBPA Issues World Cup Guidance to Help Pubs Put on a Winning Show

With just under a month until the World Cup kicks off, British pubs are getting ready to welcome fans and the BBPA has released guidance to help them prepare.

The BBPA has published guidance to help pubs across the country make the most of the upcoming tournament – an event which could mean an extra 50 million pints are sold if a home team were to reach the final. The guidance is available to all pubs and has been updated since the last tournament.

Compiled by the BBPA in partnership with UKHospitality, the British Institute of Innkeepers and the National Police Chiefs’ Council, it aims to encourage licensing authorities, the licensed trade and the police to work together to ensure a safe and successful tournament. The advice covers everything from staffing to licensing to creating safe environments for customers and is supported by the Institute of Licensing, National PubWatch, and Best Bar None.

Emma McClarkin, Chief Executive of the British Beer and Pub Association, said: “The pub has and always will be the home of live sport, and there is no better place to enjoy watching a game of football than at your local with friends and other fans.

“With the World Cup fast approaching we want to help pubs prepare the best they can to make the absolute most of the opportunity to draw in customers and provide a brilliant experience for them.

“We are really pleased to be able to provide this guidance alongside industry partners to ensure that the tournament can be enjoyed safely and successfully in venues across the UK.”

The guidance can be downloaded at: BBPA World Cup 2026 Guidance (PDF)

Note: A separate guide for Scottish pubs will be published by the Scottish Beer & Pub Association.

For more information:

Anna Edwards, Head of Communications, BBPA

Email: press@beerandpub.com | Tel: 020 7627 9199 / 07710 592353

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