BBPA Predicts England Match Will Mean Five Million Extra Pints Boost

Emma McClarkin, CEO of the British Beer and Pub Association, said: “Thanks to the World Cup and Scotland’s fantastic performance, early indications suggest an extra 300,000 pints were poured in Scotland over the weekend.

“We’re expecting England’s first match to draw fans to the pub and anticipate an extra five million pints will be pulled as we all cheer on the team, which will be a massive boost for the sector.

“The best way to enjoy the match is, and always has been, down the pub with friends and fellow fans, and I’d encourage everyone to head to their local to cheer on England.”

Notes to editors

England fans will pay 54p in beer duty on their pint, which is the highest of our Group L competitors. Croatia fans will pay 12.6p per pint. The British Beer and Pub Association is calling for a cut in beer duty to bring it in line with the European average.

Estimates calculated by the British Beer and Pub Association from Oxford Partnership initial figures.

For more information:

Anna Edwards, Head of Communications: 020 7627 9199 / 07710592353, press@beerandpub.com / aedwards@beerandpub.com

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