Skip to main content
26th April 2024

Beavertown Brewery Hosts Takeover of Waitrose Kings Cross Store to Mark Launch of Debut Mixed Pack

Images available here

April, 2024: Beavertown Brewery has today announced the launch of its inaugural mixed pack, designed exclusively for Off-Trade distribution. This limited-edition run will highlight the brewery’s out-of-this-world line-up of core beers, featuring favourites such as Neck Oil Session IPA, Gamma Ray APA, Satellite Super Session IPA, and the Lazer Crush Alcohol Free (AF).

To celebrate the launch, Beavertown will host a vibrant takeover of the Waitrose Bar at the Kings Cross store from Thursday 9th – Sunday 19th May, pouring a selection of the core beers including the flagship Neck Oil Session IPA.

There will be beer sampling, from Wednesday – Saturday, 11am – 7pm. Plus the chance to win out-of-this-world Beavertown merch such as t-shirts, pin badges, and walk away with an exclusive limited-edition Mixed Pack on Friday & Saturdays.

Andrew Riding, Events and Experiences Manager at Waitrose, said: “We’re delighted to be working with Beavertown on their vibrant takeover of the wine bar at our Kings Cross shop, the outside area for their beer garden, as well as in-store tastings for customers. As we head into the summer season, we know that our customers will be on the lookout to try a selection of new beers, as well as ones that they already know and love, and this pop up provides the perfect opportunity to do so!”

The mixed pack, currently available while stocks last in Waitrose & Tesco stores, contains 12x 330ml cans and will be priced at £17, with further distribution planned for May and June.

Beavertown was founded in 2011 by Logan Plant, and is one of the key players in the beer industry today. With a broad range of iconic, uniquely illustrated beers including Neck Oil IPA, Gamma Ray APA and alcohol free Lazer Crush, Beavertown is dedicated to crafting high-quality beers for the thirsty masses.

— ENDS —

For further press information, please contact 
Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery
About Beavertown Brewery

Beavertown Brewery is dedicated to crafting high quality, innovative beers like Neck Oil IPA, Gamma Ray APA, Satellite Super Session and Lazer Crush Alcohol Free IPA that appeal to the thirsty masses. From brewing to branding, we believe in creativity at the heart of everything we do.

  • Beavertown’s flagship beer, Neck Oil Session IPA, is now the UK’s #1 Craft Beer.
  • Now 11 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our home in Enfield allows us to produce ten times this, a staggering 90,000,000 pints a year.
  • The official craft beer of Tottenham Hotspur F.C., fans can enjoy a pint at our first-of-its-kind taproom and microbrewery inside the stadium.
  • Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.

For further press information, please contact 

Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.