Beavertown Launches 'Stick Your Neck Out' Campaign with First-Ever Live-Action TV Ad

Beavertown's newest campaign invites drinkers to Stick Their Neck Out, and say yes to life's more bold and spontaneous moments.

The multi-channel campaign is led by the brand's first-ever live-action TV advert, marking an evolution from its signature illustrative style.

Beavertown will be driving people into pubs across the UK to redeem 30,000 free pints of their flagship Neck Oil IPA, and rewarding those that 'Stick Their Neck Out' with prizes.

London, 2nd April 2026 — Beavertown has launched its new spring/summer campaign, Stick Your Neck Out, celebrating those who say yes and lean into the unexpected.

At the heart of the campaign is the pub — reimagined as a playground for spontaneous fun, where the Stick Your Neck Out mantra unlocks unexpected, memorable moments with friends.

The campaign, developed in partnership with creative studio Pointy Stick, rolls out nationwide, is led by a 30-second TV advert across ITVX, Channel 4, Sky, YouTube and Meta, and is supported by bold outdoor placements in major cities.

For the first time, Beavertown brings its iconic visual style into a real-world setting. The ad follows Amy and her friends at the bar: on a whim, Amy sticks her neck out and rings the pub bell. The space instantly transforms into a high-energy dancefloor — before snapping back to reality with three freshly poured pints of Beavertown's flagship beer, Neck Oil, waiting for them.

The film captures the spirit of the campaign: an invitation for punters to embrace their curiosity and discover the unexpected worlds hiding in plain sight when they do.

Will Gunton, Head of Brand Marketing at Beavertown Brewery, says: "Today we're launching Beavertown's first live-action TV ad, blending our iconic illustrative world with the real one. It's a modern take with a playful nod to the wit and irreverence of the classic beer ads which we all loved."

Fans can also win prizes by purchasing a Neck Oil 4x330ml or 10x330ml pack in supermarkets nationwide. For details on where to claim a free pint, visit beavertownbrewery.co.uk.

Notes to Editors

Social, Campaign Creative, Outdoor & Radio Credits

DING DONG 30"

Beavertown Head of Brand Marketing: Will Gunton

Beavertown Creative Director: Nick Dwyer

Creative Agency: Pointy Stick

Creative Directors: Rob Bovington & James Menzies

Agency Producer: Tracy Stokes at Like Minded Individuals

Production Company: Academy Films

Directors: Si & Ad @ Academy Films

Production Co Producer: Tom Cartwright

Animation Production Company: Black Dog Films

Animation Director: Alice Bloomfield @ Black Dog Films

Animation Production Co Producer: Holly Wolfers

Editor: Adam Spivey @ Stitch

Sound Studio: King Lear Studios

Sound Designer: Dugal Macdiarmid

Music Composer: Charlie Smith

Music Company: Charlie Smith Music

Post Production: Black Kite Studios

Senior VFX Producer: Thomas Cole

Colourist: Rich Fearon

VFX Lead: George Brunt

About Beavertown

Beavertown Brewery is known for high quality, innovative and accessible beers that appeal to a wide range of drinkers including the UK's No.1 selling IPA in Neck Oil; alongside Lunar Haze Hazy IPA, Cosmic Drop Lager with Fruit, and Lazer Crush Alc Free IPA.

Founded in 2011, Beavertown began life on a 650L kit in a BBQ joint in Haggerston and is now brewing out of a state-of-the-art facility in Enfield producing ten times that at a staggering 90,000,000 pints a year.

From brewing to branding, creativity is at the heart of everything we do. Beavertown is an imaginative universe filled with character, art and storytelling that turns every beer into a creative experience rather than just a drink.

For more information:

Sofianne Wignall, Here Be Dragons | beavertown@herebedragons.co | Tel: 07572 110514

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