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4th November 2020

Bedford Brewers Wells & Co. Launch Online Store For Their New Home, Brewpoint

Brewpoint’s online store is now open for business. Following the October launch of A Taste Of Brewpoint, the pop-up at Wells & Co.’s new home, beer fans across the country can now get in on the action thanks to the online store.

Brewpoint heralds a return to brewing for Wells & Co. following a three-year break, and the team are keen to get cans of their pride and joy into the hands of savvy online beer shoppers. Leading the charge will be On Point, an easy-drinking, character-laden 4.0% ABV brew boasting bright tropical and citrus hop flavours that has proved an early hit with Brewpoint’s consumers.

Other launch highlights include Viennese Charm, a speciality style brewed to the German Purity Law incorporating premium pilsner and Vienna malts with Noble hops at 4.8% ABV; Alpha, a big, bold 6.7% ABV interpretation of an America IPA with supercharged pine and grapefruit ensuring no shortage of flavour; and Hop & Heart, a modern, juicy 6.2% ABV New England IPA featuring huge bursts of passion fruit, bright citrus and mango.

Accompanying the beers will be a selection of all-new branded merchandise; with winter fast approaching, the warm jumpers, scarves and knitted beanies on offer are destined to be in high demand. Visitors to will be able to learn more about Brewpoint itself and the range of new beers on offer before placing their perfect order, made possible by the site’s ‘build a box’ functionality. Beers may be added on a can-by-can basis to build a customer’s dream selection box.

Tom Foddy, Head of Retail Sales and Marketing for Wells & Co., expands: “One of Brewpoint’s key strengths is its versatility. We can brew any style of beer you could imagine, in production runs large or small, then package it into casks, kegs, bottles or cans as needed. The range will be evolving constantly. Brewpoint marks a return to dynamic, creative brewing for Wells & Co., and we’re excited for beer fans – whether they’re lifelong Wells drinkers or just discovering us for the first time– to take advantage of this progressive approach via our new online store. With lockdown returning, what better time to explore the range and discover your new favourite?”

The store opens its virtual doors for business today, Tuesday 3rd November, and you can sign up to Brewpoint’s mailing list now via its website to ensure you’re kept up to speed on all the latest news on its brews. More info on the rest of the range and on Brewpoint itself can also be found at

Press release from Storm Communications on behalf of Wells & Co

For more information, contact