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20th March 2012

Beer Academy Surges Ahead

 Take up of Beer Academy courses has risen by over a third during the first three months of 2012 compared with bookings over the same period last year.

Beer Academy Director, Simon Jackson said “There is a resurgence of public interest in beer; consumers are increasingly demanding to know more about the beers that they are drinking; How they are brewed;  what they taste like; how to match them with food.

Our most popular products continue to be our 90 minute tastings and the “How to judge beer” course but there has also been an uplift of bookings for our two day “Advanced Course” from aspiring Beer Academy Sommeliers.

The companies that are succeeding in the beer business have the ability to inspire people to try their brands and visit their pubs.  More and more companies are discovering that the Beer Academy helps them do just that.”

A full calendar of future courses and events can be found on the Beer Academy website.






For further information contact


Paul Hegarty

+44 (0)7808 096250


Notes for Editors.

The Beer Academy

The Beer Academy is an educational body that was founded by a small group of beer enthusiasts in 2003 to help people understand, appreciate and enjoy beer sensibly.

To date over 10,000 people have attended Beer Academy courses and tasting events such as the BBC Good Food Show, the Great British Beer Festival and the British Museum as well as in pubs and bars up and down the country.

The Academy offers a range of courses and qualifications ranging from a 90 minute tutored introduction to beer through to the two day Advanced Course for serious beer connoisseurs.  Full details of all Beer Academy Courses and events can be found    or follow us on Twitter@TheBeerAcademy