Punch, the independent pub company and Laine Brew Co have worked together to create an exclusive beer, Heroes Pale Ale, to celebrate the heroes in our lives. Marketed with the slogan ‘Not all Super Heroes Wear Capes’ every pint sold will also raise 10p towards The Royal Marines Charity.
The 4% abv pale ale has been specially brewed by Laine Brew Co and will be on tap in over 60 Punch retail pubs and available to tenanted pubs throughout the whole of June. Brewed with Admiral and Chinook hops, Heroes Pale Ale has a citrus, floral aroma with biscuit, honey and lemon flavours making it an ideal refreshing summer ale.
CEO for Punch, Clive Chesser said, “Creating a special beer to support The Royal Marines Charity has been perfectly timed to be served throughout June when we celebrate the armed forces weekends and fathers’ day. We want this beer to be enjoyed by the heroes in our lives and in doing so raise funds in the process for this fantastic charity”.
This is the second time Punch has raised money for The Royal Marines Charity having raised over £3,000 last year by taking part in their Commando Challenge. The Royal Marines Charity provides the best possible through life charitable support for Royal Marines, their families, veterans and cadets. The Heroes beer campaign hopes to raise a further £3,000 for the charity.
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About Laine: Taking its inspiration from vibrant pub and beer scene in the city of Brighton and Hove, Laine Brew Co creates beer imbued with flavour, experimentation and good times. Its beers are unpasteurised and uncompromising, meaning more flavour and more love. With a focus on consistent, sessionable beers supported with market-leading design and POS, Laine creates highly individual and authentic craft beer which is accessible to all. Laine Brew Co operates a production brewery in the South Downs, as well as brew pubs in Brighton, Clapham and Hackney. Owned by the Laine Pub Company – one of the UK’s most forward looking, exciting and dynamic pub businesses – Laine Brew Co expanded out of its Brighton heartland into national sales during 2018. Since then it has seen significant consumer demand for its portfolio and has become one of the fastest growing breweries in the country. Its award winning beers can now be found in hundreds of UK pubs, including Source (4.1% Pale Ale), Ripper (4.9% Session IPA), Mangolicious (4.7% Session IPA), Word (4.5% Lager), and a new low-alcohol beer King Limbo (0.5% IPA) as well as a number of other seasonal beers.
About Punch: Punch is an independent pub company, with around 1,300 pubs across the UK. Under new ownership and leadership, Punch is committed to empowering and working together with the very best publicans to build and grow epic community pubs. It has a flexible and personal approach to agreements to enable publicans taking a pub with Punch today, to progress and create unique pubs for their communities. It offers award winning training programmes (NITA award winner 2017 for best tenanted training programme) to support this. Under its new ownership Punch plans to invest £32 million next year in its pub estate, in partnership with its publicans, creating pubs that communities will love. For more information, visit: www.punchtaverns.com