Beer Day Britain 2018, the UK’s annual national beer day on June 15th was the most successful yet. There was wide engagement amongst breweries, pubs, speciality beer retailers, British Embassies and beer drinkers in Britain and overseas. Activity included:
- Dozens of breweries including Brewster’s, Four Pure and Dark Star brewed celebration beers.
- Hundreds of breweries and pubs hosted special events including Sambrook’s, Ilkley Brewery and all the Brewhouse & Kitchen venues.
- Brit Hop, the initiative from drinks writer Jessica Mason, to encourage brewers to brew with new and experimental British hops from Charles Faram, launched at Mother Kelly’s bar in east London. New beers from North Brewing Co, Wild Beer Co, the Kernel, Cloudwater and Burning Sky were showcased.
- Beer wholesalers and retailers in Britain (including Hop Hideout), Taiwan, Singapore and Switzerland hosted events or had special offers.
- Thousands of people joined the National Cheers to Beer in Britain, Gibraltar, France, USA, Abu Dhabi and Australia.
- Residents of Sydmar Lodge retirement home in north London participated in beer tasting and joined the National Cheers To Beer for the second year.
- Hundreds of thousands of social media messages were posted with analytics reporting they had 8.23 impressions. The best performing tweet came from the British Museum. Beer Day Britain trended on Twitter several times during the day and was still in the number one spot the following day with the World Cup at number two.
- National, regional and international media featured Beer Day Britain including the Guardian, Daily Star, Daily Mail, Washington Post and Radio 3.
Jane Peyton, instigator and project manager of Beer Day Britain said ‘I was astounded at the engagement with Beer Day Britain this year. The biggest surprise was looking at social media messages from a wide variety of organisations that have no connection with beer and pubs. I noticed messages from mental health charities, NHS Choices, British Heart Foundation, the BBC, Visit Britain, the British Library, football clubs, and many more. And proving that beer has a magical ability to unite people, a good will message from the Russian Embassy (UK). Beer Day Britain has caught the imagination of people in the UK and overseas and is now an established national day.’
Beer Day Britain 2019 will be on Saturday June 15th.
More information from:
Jane Peyton: jane@BeerDayBritain.co.uk
Telephone: 0773 404 9411