Beer Day Britain (the UK’s annual national beer day) will happen again on June 15th.
With pubs, taprooms, and bars re-opening these are reasons to celebrate and drink beer. Britons have repeatedly said throughout the pandemic how much they miss meeting friends to drink beer in the pub so Beer Day Britain is a perfect reason to get together for a beer.
The focus of the day is the National Cheers To Beer (#cheerstobeer) toast at 7pm. This simple activity is not only marked across the UK but by beer drinkers around the world who participate too. So many people join in each year on June 15th that #cheerstobeer trends on social media throughout the day, even in 2020 when the lockdown meant pubs were closed, so people celebrated by drinking beer at home instead.
Beer Sommelier Jane Peyton, Instigator and Project Manager of Beer Day Britain commented “Britain historically had the biggest influence in spreading the love of beer around the world. More styles of beer first brewed in this country are now brewed around the world than those of any other brewing nation. These include India Pale Ale, Pale Ale, Porter, Stout, Imperial Russian Stout, Mild, Bitter, Barley Wine, Brown Ale, and Scotch Ale.
Beer Day Britain is about celebrating a drink that unites humans. During the pandemic we have been physically isolated from socialising with friends, and although continued social distancing measures will mean Beer Day Britain 2021 is different to previous years we can still raise a glass in cheers. Just remember to take a photo to post on social media with the hashtag #cheerstobeer at 7pm on June 15th and you’ll be part of Beer Day Britain.”
For more information and to download a logo please visit www.BeerDayBritain.co.uk or on social media – @BeerDayBritain on Facebook, Instagram, and Twitter.
Notes to Editors
About Beer Day Britain
Beer Day Britain is an annual celebration on June 15th for all beer lovers and it celebrates beer from mainstream lager to limited edition craft beer and everything in between no matter where it is brewed.
June 15th is significant because that is also the date Magna Carta was sealed in 1215. The great charter mentions ale in Article 35.
‘Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn…..’
Ale was so important in England in 1215 that it was cited in one of the most significant legal documents in history. Today beer and pubs are still central to British life and seven out of 10 drinks sold in a pub are beer.
Social media: Twitter and Instagram @BeerDayBritain. FaceBook: https://www.facebook.com/beerdaybritain/
Press release from Jane Peyton
Jane Peyton email: jane@BeerDayBritain.co.uk