Beers of Europe – First in the UK to Stock 2025 Oktoberfest Beers
- Guild Secretary
- Aug 19
- 2 min read
The world’s biggest beer festival arrives at Beers of Europe
Oktoberfest beers land early in 2025
From Munich, Germany to Norfolk, England…
Every year, over six million people gather in Munich for the world’s biggest beer festival, Oktoberfest – first held in 1810 to celebrate the royal wedding of Prince Ludwig and Princess Therese. Munich’s famous breweries create special beers just for the occasion, beers that are rarely available in the UK.
This year, Beers of Europe are once again the first in the UK to stock these highly sought-after Oktoberfest brews. The festival begins on 20th September 2025, but the beers are already here in our Setchey warehouse, ready to be enjoyed.
Marketing Manager Amanda Waterfield said:
“Not everyone can make the trip to Bavaria, but Beers of Europe brings the festival to you. Thanks to long-standing relationships with our suppliers, we’re able to stock Oktoberfest beers earlier than anyone else in the UK. Our customers get the first taste, and that always puts smiles on a lot of beer lovers’ faces!”
This year’s range includes beers from five of Munich’s ‘Big Six’ breweries: Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner, and Spaten. Available in mixed 12- and 24-packs, gift packs with a stein, and as single bottles, these seasonal beers are only in stock until around December – once they’re gone, they’re gone!
Beers of Europe remains a family-run business based in Setchey, near King’s Lynn, offering over 5,000 products from around the world. If you can’t make it to the shop, you’ll find the full Oktoberfest range and more online at www.beersofeurope.co.uk.
About the 2025 Oktoberfest Beers
Hacker-Pschorr Oktoberfest Märzen
A classic amber Märzen with malty sweetness, caramel notes, and smooth drinkability.
Hofbräu Oktoberfestbier
Golden, crisp and refreshing with a balance of sweet malt and gentle hops.
Löwenbräu Oktoberfestbier
Pale, full-bodied and smooth, with soft malt character and subtle bitterness.
Paulaner Oktoberfestbier
Golden-yellow, lightly sweet with caramel tones, finishing clean and balanced.
Spaten Oktoberfestbier
Golden with rich malt flavours, mild spice and a crisp, hoppy edge.
Notes to Editors:
Beers of Europe is a family-run business located in Setchey, near King’s Lynn, Norfolk. It is Britain’s biggest beer shop with over 2,000 craft beers, real ales and lagers from more than 60 countries, plus 2,000 whiskies, rums, gins, vodkas, liqueurs and more, along with branded glassware. Open daily, including bank holidays.
Online:
NEWS RELEASE: ISSUED ON BEHALF OF BEERS OF EUROPE
Contact: Amanda Waterfield, Marketing Manager – 01553 812000
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