BFBi appoints Tipple Marketing to Strengthen Strategy for the International Brewing & Cider Awards 2026

The Brewing, Food & Beverage Industry Suppliers’ Association (BFBi) has announced they have chosen beer and cider specialists, Tipple Marketing, to support them with the prestigious International Brewing & Cider Awards in 2026.

Known as the beer and cider marketing one-stop-shop, Tipple Marketing has successfully run beer industry events such as The British Guild of Beer Writers Awards and Dinner, the Women in Beer Festival, as well as working behind the scenes for Gravity Beer festival and Independent Salford Beer Festival.

By working with them, the BFBi wishes to reaffirm their commitment to brewing heritage and the excellence of the beer and cider industry, while making sure they are being inclusive and embracing the diversity of today’s scene.

Ruth Evans MBE, chief executive at BFBI said “We are very excited to be working with Tipple.  Their beer and cider expertise will help us access a wider, newer audience, whilst supporting and communicating our core heritage and robust judging credentials”.

Amelie Tassin, founder and co-owner at Tipple Marketing added “It is an honor for us at Tipple to work with BFBI on the legendary International Brewing & Cider Awards. Those awards are among the most prestigious and rigorous in the world, and we can’t wait to bring our touch to their strategy, help them reach a wider audience and spread the word about their excellence. It is the award any brewery and cider maker should want to win!”

A heritage of excellence

The International Brewing & Cider Awards is the oldest brewing competition in the world and is renowned for its quality and impartiality. In 2026 the BFBi wishes to refocus on their unique judging process and what has made their success for the past 140 years.

The Manchester-based competition will be followed by a brand new trade event open to all actors of the beer and cider industry, and free to attend. The event aims to be for the industry, the place to network with peers and make valuable connections while tasting some of the best beers in the world.

About the new industry event, Ruth Evans MBE said “Not many people know that the International Brewing & Cider Awards are owned and organised by BFBi.  At BFBi we are known for organising many of industry’s most popular and prestigious events and this expertise has supported the Awards since their relaunch in 2011.  From some of the most robust judging processes in the world (on-site testing ensures the validity of winning beers and ciders) to an Awards Ceremony at Guildhall, London, the Awards are a world class operation, and this new trade event will be the natural continuation of our work of excellence.”

The International beer and cider awards will be held in Manchester on the 3rd-5th of March 2026.

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Notes to Editors

About International Brewing & Cider Awards

The International Brewing Awards is the longest established brewing competition in the world, having first been held in 1886. Since then, the competition has focussed upon searching out excellence and rewarding it across all styles of commercially brewed beer. The winning breweries are awarded medals and trophies from the world’s most professional tasting panel, composed exclusively of experienced commercial brewers.

Over its 140 year history, the competition has evolved with the global industry and made sure they are relevant and always keep up with the changes in the market.

Core attributes include:

• Organised since 1886, the oldest international beer competition

• Open to all types of beer

• Structured into nine beer categories with 36 classes

• With few classes, medals are difficult to win and therefore every win is that much more prestigious

• Diversity and innovation as well as tradition are recognised through the alcohol strength categorisation

• Judged only by professional brewers

• Technical installation and stewarding are second to none

First established in 1901, The International Ciders Awards were reintroduced as an international recognition of excellence in cider production in 2013.

An award is a recognition by fellow professional cider makers that a cider is an outstanding commercial example of its style.

The superb technical installation including cider in bottle, can, bag in box, cask and keg ensures integrity of product, dispensed to the judges at the cider maker’s recommended temperature.

All judges are currently practising cider makers from around the world, and our stewards are trained to ensure integrity of pour and dispense to the judges. With 9 categories within 3 trophies there is a place for every cider, with every cider having a chance of winning - even those new or innovative variations on styles.

Website: https://www.brewingawards.org/

Socials: @intbrewingciderawards

About Tipple Marketing:

Founded in January 2022, Tipple Marketing is a marketing and strategy agency that works exclusively with the beer, cider and hospitality industries.

Led by industry experts Amélie Tassin and Daisy Turnell, Tipple brings together a dynamic blend of strategic thinking, creative execution, and sector-specific insight.

With backgrounds spanning marketing, brand management, live events, and digital communications, they offer tailored support that helps their clients cut through the noise and make a lasting impact.

Website: https://tipplemarketing.com

Socials: @tipplemarketing

Contact press: For all media enquiries, please contact press@tipplemarketing.com

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