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22nd April 2014

Black Sheep Brewery has responded to popular demand by making its award-winning Best Bitter available on keg for the first time


Black Sheep Brewery has responded to popular demand by making its award-winning Best Bitter available on keg for the first time – 22 years after its launch.


First brewed in 1992 when the Brewery opened in Masham, North Yorkshire, Black Sheep Best Bitter is still a firm favourite on cask in pubs across the country. Now, Best Bitter Keg is offering the discerning drinker a new experience, which continues to deliver on quality and taste.


Crafted using the Yorkshire square fermenting system, with malted barley, whole flower hops and pure dales water, Best Bitter Keg is filtered to deliver the best possible pure and natural flavour. Also available on stand-alone font, the launch of Best Bitter Keg is accompanied by fantastic new stemmed glassware.


Best Bitter Keg has been launched in a host of pubs across the North of England, answering huge demand from drinkers and the response from pubs has been hugely encouraging.


Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “We have had a phenomenal demand for Black Sheep to produce its first keg beer, and what better place to start than with Best Bitter, our most popular, and one of the UK’s best known, beers.


“We listen to our customers and do our best to use their insights to generate new ideas to give our customers and drinkers what they want.”




CONTACT: Paul White on 01325 363436


Photo caption: Black Sheep Best Bitter




Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.


In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.


An old maltings building, once part of Lightfoot’s Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.


The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.


Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.