Skip to main content
29th December 2014

Black Sheep helps Jason hit the road in TDF-inspired competition 

The spirit of the Tour de France lives on in Yorkshire for bikes and beer fan Jason Brant, after he rounded off the year as the winner of a prize draw launched as part of celebrations surrounding Le Grand Depart.


Black Sheep Brewery launched the competition in conjunction with Velo, its own special ale marking the summer’s cycling festivities, which has since become its most popular ever seasonal beer, and a permanent part of its bottled range.


Jason, from Upper Poppleton, near York, won the competition and rode away from the Masham Brewery on his prize, a top of the range Giant Defy 1 bike, donated by Ripon specialist bike shop Moonglu.


The bike was made to measure for Jason, and presented by Black Sheep Brewery’s Managing Director, Rob Theakston.


Rob said: “The Tour de France coming to Yorkshire was one of the biggest events ever to hit the region and reports say that it has been worth more than £100m to the local economy, with more to come. We decided to go all out to celebrate Le Grand Depart, and we still haven’t stopped.


“It was fantastic to be able to team up with Moonglu to offer this superb bike as a prize, along with a host of Black Sheep goodies. For Black Sheep, the success of Le Tour coming to Yorkshire will certainly live on, as we aim to bring the cask ale version of Velo back to pubs in 2015 to mark the Tour de Yorkshire.”


Prize winner Jason said: “I’m a fan of cycling, and a fan of Black Sheep’s range of beers, so there was no way I wasn’t taking part in the competition in the year when Le Grand Depart came to my home county. I’m delighted to have won and I’ll certainly be hitting the roads of Yorkshire on my new bike.”


Velo is available in bottles from the Black Sheep Brewery’s Sheepy Shop, both at the Visitor Centre in Masham and online at






CONTACT: Paul White on 01325 363436


To download the high res image, visit:


Notes to Editors:


The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.


In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.


An old maltings building, once part of Lightfoot’s Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.


The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.


Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.


In 2014, Black Sheep Best Bitter, – Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.




Paul White MPRCA

Account Director


T – 01325 363436

F – 01325 353471


Happy Xmas & opening hours.


dreamstime_s_44125668Graham and all the team at Recognition would like to wish you a very Merry Christmas and a prosperous and healthy 2015.

The office will be closed from 5.30pm on Tuesday 23rd Dec, re-opening at 8.30am on Monday 5thJanuary 2015.

For emergencies our duty officer will be on call over the festive period and can be contacted on our office number 01325 363436.

We look forward to working with you in 2015


4 Pioneer Court

Morton Palms